CUPERTINO – Apple is lifting the curtain on its latest tech including new phones, a tablet, a watch and digital subscription plans. Here’s a quick rundown of what the tech giant announced during its September Special Event.
Apple is moving onwards an upwards with its latest iPhone line up starting with this one. The iPhone 11 has a 6.1-inch all-screen Liquid Retina display.
The iPhone 11 has a dual-camera with Ultra Wide and Wide cameras which let you fit more into your pictures than before. The new phone also has a feature called Night mode. It helps capture better pictures in low-light environments, resulting in brighter images with natural colors and reduced noise.
It comes in six colors (purple, green, yellow, black, white, and red) and will be available for pre-order beginning Friday, September 13th and in stores beginning Friday, September 20th, starting at $699.
iPhone 11 Pro and iPhone 11 Pro Max
Apple also revealed two other phones called the iPhone 11 Pro and the iPhone 11 Pro Max.
The difference between these and the iPhone 11 is the triple-camera.
It has the same Ultra Wide and Wide cameras, but it also has a Telephoto camera. The extra camera lets you zoom in further than before and still get a great image. The Pro and Pro Max also have Night Mode to take better low light photos.
The iPhone 11 Pro and iPhone 11 Pro Max come in four finishes; including midnight green, gold, silver, and space gray.
They will be available for pre-order beginning Friday, September 13th and in stores beginning Friday, September 20th.
The iPhone 11 Pro starts at $999 and the iPhone 11 Pro Max starts at $1,099.
Apple Watch Series 5
The Apple Watch is getting an upgrade too. The series 5 model has an Always-On Retina display that never sleeps. Apple says the idea of this is to make it easier to see the time and other important information, without raising or tapping the display.
There are some new location features on the Apple Watch Series 5. They include a built-in compass and current elevation tracking. Apple says this will help users better navigate their day.
There’s also international emergency calling which lets you call emergency services directly from the Apple Watch in over 150 countries without an iPhone nearby.
The Apple Watch Series 5 is available to order now and will be in stores beginning Friday, September 20th.
Pricing starts at $399 for the GPS only model and $499 for the GPS + Cellular model.
iPad 7th Generation
Apple’s most popular iPad is now in its 7th generation. It has a 10.2-inch retina display with Apple Pencil and Smart Keyboard Support.
It also has new iPadOS software. It features a redesigned home screen that shows more apps on each page.
Apple says working with multiple files and documents from the same app is now easier on iPad with updates to Split View, as well as switching between multiple apps using the Slide Over feature.
You can also plug in external USB drives to view pictures and documents.
The new iPad starts at $329, is available to order now, and hits store shelves on September 30th.
Apple is shifting some of its focus toward games with a new subscription service called Apple Arcade.
It will be available across all devices via the App Store. It gives you unlimited access to a catalog of more than 100 games made by top developers like Konami and Capcom.
It costs $4.99 a month and will be available on September 30th.
Existing streaming services like Netflix and Hulu are getting some new competition.
Apple is launching its own streaming service Apple TV+ on November 1st.
The lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”
Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription.
More Apple TV+ originals will be added to the Apple TV app each month.
A group of iPhone owners accusing Apple of violating US antitrust rules because of its App Store monopoly can sue the company, the Supreme Court ruled Monday.
Justice Brett Kavanaugh, in the majority opinion, said when “retailers engage in unlawful anticompetitive conduct that harms consumers,” people buying those companies’ products have the right to hold the businesses to account.
“That is why we have antitrust law,” Kavanaugh wrote. The court’s four liberal justices joined Kavanaugh in the 5-4 decision.
The Supreme Court opinion notably does not accuse Apple of violating antitrust law: It holds that consumers have the right to sue the company for monopolistic behavior, because they purchase apps directly from Apple.
The ruling could have wide implications for other tech companies that operate similarly walled-off online storefronts, said Gene Kimmelman, president of the consumer advocacy group Public Knowledge and a former Justice Department antitrust official.
“It definitely should make tech companies wonder how the antitrust laws will be applied going forward in an online platform environment,” Kimmelman said.
The case stems from a 2011 class-action suit by iPhone owners alleging that by taking a 30% cut of app sales, Apple has encouraged app developers to raise their prices in response. Consumers have been harmed by the practice, the suit claimed, because Apple does not allow customers to download apps from any other source other than the iTunes App Store. Unlike Android, iOS customers can only get apps from that official source, which Apple says serves as kind of quality control to weed out security threats and apps that violate the company’s terms of service.
Apple argued that the iPhone owners do not have the right to sue because Apple is an intermediary. But the Supreme Court held that iPhone owners have a “direct purchaser” relationship with Apple, and may sue under a precedent known as Illinois Brick.
Had Apple been allowed to set the terms of the legal fight, the court said, it would have hindered the ability of consumers to seek relief from alleged monopolists.
“Apple’s line-drawing does not make a lot of sense, other than as a way to gerrymander Apple out of this and similar lawsuits,” the opinion said.
Antitrust experts also welcomed the Court’s reasoning that allowing Apple to avoid the class-action suit “would provide a roadmap” for others to evade the law.
“A victory for antitrust enforcement!” tweeted Sally Hubbard, director of enforcement strategy at Open Markets, a think tank that has criticized the tech industry as being too powerful and concentrated.
The Supreme Court did not rule on the customers’ likelihood of success — only that they have the right to sue. Apple argued that it was not a monopoly, rather a platform for app developers who can set their own prices. It has said that if the court allowed the case to proceed, it would disrupt the e-commerce market.
Apple’s stock fell 5.3% on the news. The broader market was down more than 2% Monday.
— CNN’s Ariane de Vogue and Steve Vladeck contributed to this report
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