Category: burger king

Burger King Plans to Roll Out Impossible Whopper Across the United States

Burger King’s test of a vegetarian version of its signature Whopper was such a success  that the chain is planning to roll the Impossible Whopper out nationally this year.

On April 1, Burger King started testing the vegetarian burger, using a plant-based patty from Impossible Foods. The test took place in St. Louis and “went exceedingly well,” a spokesperson for Restaurant Brands International, Burger King’s parent company, said. The spokesperson added that sales of the Impossible Whopper are complementary to the regular Whopper.

That’s exactly what Burger King wants.

With the Impossible Whopper, Burger King is primarily targeting meat eaters who seek more balance in their diet. The new product is designed to “give somebody who wants to eat a burger every day, but doesn’t necessarily want to eat beef everyday, permission to come into the restaurants more frequently,” Chris Finazzo, president of Burger King North America, told CNN Business when discussing the initial test.

The Impossible Whopper is supposed to taste just like Burger King’s regular Whopper. Unlike veggie burgers, Impossible burger patties are designed to mimic the look and texture of meat when cooked. The plant protein startup recently revealed a new recipe, designed to look and taste even more like meat. That version is being used in Burger King’s Impossible Whoppers.

The company plans to expand to more markets “in the very near future” before making the sandwich available nationally by the end of the year. Burger King had about 7,300 US locations at the close of last year.

There’s public interest in plant-based protein because of concerns about animal welfare and the environmental impact of factory farming, and because some consumers are interested in reducing their consumption of meat for health reasons.

And the interest appears to be growing. The global market for meat substitutes is forecast to grow from an estimated $4.6 billion in 2018 to $6.4 billion by 2023, according to research firm MarketsandMarkets.

Beyond Meat, Impossible Food’s primary competitor, thinks the potential is bigger. In an SEC filing detailing plans for the 10-year-old company’s IPO, Beyond Meat projected that over time the plant based-meat market could reach $35 billion in the United States. Beyond Meat plans to start trading in early May.

Video shows truck explode at Arkansas Burger King drive-thru

BEEBE, Ark. – Cellphone video captured a pick-up truck catch fire and explode at an Arkansas Burger King restaurant Friday.

KARK reports that a man driving the truck was injured in the explosion, which happened around 1 p.m. after he pulled into the drive-thru of the fast food restaurant.

The blast was apparently fueled by a propane tank in the bed of the truck. Beebe police told KARK a drive-thru worker noticed a leak and notified the driver, who got out to look at it.

Police believe static electricity may have caused the fire, which sent flames to the top of the building, finally triggering a violent explosion.

The extent of the driver’s injuries is not clear.

Facebook video posted by Zach Walker also shows a man leaning against a light pole just steps from the fire. The explosion sends him running but it’s not clear if he was hurt.

The restaurant will reportedly close for several days to repair the damaged exterior.