Tedial Launches Media Business Hub At IBC

Tedial is introducing Media Business Hub, or MBH, at IBC 2026 in Amsterdam, Sept. 11-14, as a new business enablement platform aimed at helping media organizations get more value from their content, applications and services.

Built on the capabilities of EVO MAM and smartWork, MBH is designed to provide a single, secure and personalized digital workspace. Tedial said the platform is meant to do more than function as a portal by giving organizations a framework to integrate their broader technology ecosystem in one business environment.

Customers can bring together Tedial products, third-party applications, proprietary systems and specialized services, making them accessible from a single workspace.

Tedial said MBH uses smartWork’s no-code integration capabilities to connect people, applications, content and workflows across the media supply chain. The company said the goal is to simplify operations, reduce fragmentation and improve collaboration among internal teams, customers and partners.

Tedial is positioning MBH for business-to-business use, saying it extends the media supply chain into a unified business environment that can help organizations modernize operations and respond more quickly to new business opportunities.

At IBC, Tedial plans to show how MBH combines AI, metadata intelligence, automation and composable business services to help broadcasters, media companies, sports organizations and content owners streamline operations, speed content distribution and monetization, and create new revenue opportunities.

Tedial said visitors to IBC2026 can also see its portfolio of solutions at Stand 1.C64, including legacy system migration services and the company’s AI everywhere approach.

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