NDI & NVIDIA Aim To Cut Cost Of Multilingual Broadcasts

NDI said it is working with NVIDIA AI for Media on workflows designed to let broadcasters create and distribute multilingual content in real time.

The approach combines NDI-native connectivity with NVIDIA AI for Media, including the NVIDIA LipSync NIM microservice, to make live events, breaking news, sports, entertainment and corporate communications available in viewers’ preferred language.

NDI said the effort is aimed at one of broadcasting’s biggest challenges: the cost and complexity of delivering the same content in multiple languages. In traditional workflows, broadcasters often create, transport and distribute separate versions of the same program for each language, which can require more production, bandwidth and infrastructure.

The companies said the goal is to generate multiple language experiences from a common media stream so broadcasters do not have to replicate production operations for every language.

In internal testing of a workflow for 10 languages, the new method used eight times less video carried, NDI said.

“Broadcasters have spent decades trading audience reach against distribution cost,” said Miguel Coutinho, head of NDI. “With NVIDIA AI for Media, we are enabling a fundamentally different model, where a single media workflow can support multiple language experiences. This has the potential to significantly reduce bandwidth and distribution costs while making multilingual content accessible to far larger audiences.”

NDI said the workflows are built with NVIDIA AI for Media and support real-time translation, lip-synced dubbing and regional language adaptation. The company also said the approach could support localized advertising.

The system is designed to fit into existing broadcast and media production environments, allowing organizations to add AI-powered localization without rebuilding current operations.

“AI is transforming the way content is created, adapted and delivered,” said Lewis Smithingham, NVIDIA principal product manager for media and entertainment. “The goal is to provide media organizations with the ability to increase viewer engagement by delivering content in their language and with advertising that makes sense for who and where they are. It’s a solution designed to create maximum value while reducing the cost and complexity of multilingual content delivery.”

NDI said the solution is being tested with a select group of partners in live production and enterprise communications.

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