Workday and Strava get UK Workers Moving

Workday has partnered with Strava to launch “Rise with Workday”. The initiative aims to bring human connection, movement, and community back to the workplace this autumn. The program runs from 14^th September to 11^th October. Participants can log 2 activities of at least 30 minutes every week for four weeks. Completing the challenge earns participants an exclusive Workday badge in the Strava app.

Strava is an app for active people, tracking the activities of over 200 million athletes from across more than 185 countries. It records progress and personal bests, regardless of the activity undertaken.

It is also a community where people can track progress and results against each other. The app is available for both Android and Apple devices. Strava is available as a free 30-day trial, though the subscription continues automatically if not opted out.

Rise with Workday aims to address the growing concern about the health of UK employees. Research from Workday The copy/paste economy report found UK employees rate their day-to-day work positively (97%), yet 53% blame work structures for burnout and 27% feel overwhelmed when systems lag behind change.

According to the HSE, Work-related stress, depression and anxiety affected 964,000 UK workers in 2024/25 and cost them 22.1 million working days. The Mental Health Burnout Report found that pressure and stress reached high or extreme levels for 91% of adults last year.

As the summer holiday ends and the nights draw in, Workday is putting its core value of Employees front and centre by creating an initiative designed to improve wellbeing. Studies show that regular exercise can reduce stress levels. The research found that aerobic exercises such as walking, running, cycling or swimming were best at reducing both depression and anxiety symptoms, and all forms of exercise reduced symptoms.

Workday redesigns wellbeing

While Workday provides technology to help finance and HR teams manage their day-to-day activities, this initiative aims to help organisations change the culture by supporting employees and clients.

The initiative aims to encourage employees to exercise regularly; organisations should support this, as reducing stress levels leads to fewer lost workdays and a happier workforce.

Workday is inviting UK business leaders, HR teams and employees to step away from their screens, rebuild healthy routines and reconnect with colleagues through shared experiences.

The initiative consists of three components:

• The 30-Day Strava Challenge: A nationwide workplace movement in partnership with Strava, encouraging participants of all fitness levels to log 30 minutes of physical activity twice a week for four weeks.
• Real-World Community Activations: In-person connection opportunities led by UK executive leadership and the Workday London Run Club, featuring local pop-up runs and team challenges.
• Purpose-Driven Social Impact: A charitable partnership with youth sports organisation Access Sport, linking employee wellbeing directly to community giving and culminating in a fundraising run and walk on 14^th October in aid of Access Sport.

With World Mental Health Day occurring on the 10^th October, Workday hopes to help organisations rethink their wellbeing and mental health strategies with physical activity, in a human-first experience. Workplace demands push many employees further from the work-life balance they want.

Workday is taking a step back to encourage business leaders to explore how movement, connection and time away from the screen can support healthier working lives for their employees.

Enterprise Times: What does this mean?

Workday’s partnership with Strava turns employee wellbeing into a practical, visible campaign rather than a corporate aspiration. Rise with Workday encourages UK employees to complete two 30-minute activities each week for four weeks, combining movement, community and charitable purpose.

For Workday, it reinforces its people-first values and positions the company as a credible voice on workplace culture, not just enterprise technology. For businesses, the initiative highlights the need to address burnout through intentional routines, human connection and time away from screens, especially as AI and digital systems reshape work.

It also gives HR teams a simple model for linking wellbeing with engagement and social impact. For employees, the programme offers an accessible way to reset after summer, build healthier habits and reconnect with colleagues. The main unanswered question is whether Strava will extend participation beyond existing users or use this as a broader workplace wellbeing opportunity.

Strava offers family subscriptions, but does not appear to offer a subscription for an organisation. Is this a missed opportunity by Strava to get into the Wellbeing market in a larger way?

 

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