By RSSFeeds Administrator iKO Media Group has launched iKOAnalytics, a new satellite analytics and monitoring capability designed to give broadcasters and channel distributors deeper insight into how satellite-delivered channels are performing and being consumed.
The company said the feature is integrated into the latest evolution of its iKOSystem platform and brings together satellite monitoring, distribution data and audience analytics in one environment.
The launch addresses a gap that has long affected satellite broadcasting. Compared with digital and OTT distribution, satellite services have traditionally provided less data about how audiences are receiving and using channels after delivery, iKO said.
With iKOAnalytics, broadcasters can view satellite monitoring and distribution information alongside audience data such as minutes watched, total accesses, device information and geographic insights for supported connected television environments.
iKO Media Group said that gives channel owners and distributors a better way to understand both their distribution and the viewers it reaches.
The company said the data can also inform programming, distribution strategy, market development and commercial decisions.
“This is a revolutionary step for satellite distribution,” said Adir Hadad, iKO vice president of cloud services. “Broadcasters invest heavily in getting their channels in front of audiences, yet once those channels are distributed by satellite, understanding actual viewing behavior has historically been much harder. iKOAnalytics changes that equation. We’re bringing together satellite data, monitoring and audience intelligence to give broadcasters a depth of insight they simply haven’t had before. For us, this is about more than adding analytics; it’s about bringing a new level of intelligence to satellite broadcasting and giving our customers the data to make better-informed commercial, distribution and content decisions.”
iKOAnalytics is part of iKOSystem 2.0, which the company said allows customers to move between operational and analytics environments with visibility across their services.
The company said the platform is intended to simplify increasingly complex broadcast operations by bringing services, management and information together in one secure environment.
Audience analytics are available from compatible internet-connected television environments across supported satellite fleets.
iKO Media Group said representatives will be at IBC 2026 in Amsterdam, Sept. 11-14, to discuss iKOAnalytics, satellite analytics and monitoring, audience intelligence and the evolution of iKOSystem.
The post iKOMG Introduces iKOAnalytics For Satellite Broadcasting appeared first on TV News Check.
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