Broadcast Solutions Appoints Christer Pålsson As Chief Sales Officer

Broadcast Solutions has named Christer Pålsson chief sales officer, a new role effective Sept. 1, as the systems integrator expands internationally.

The company said the new post is meant to strengthen sales leadership and improve coordination across its brands and companies. Broadcast Solutions said the role is also intended to help drive new business opportunities.

Pålsson brings nearly 20 years of experience in sales, commercial management, operations and production in the media industry, including senior leadership at NEP.

“Through acquisitions and organic growth, we have positioned our company to be an innovator and pacemaker in the changing media technology world,” said Stefan Breder, co-chief executive officer. “We wanted to strengthen our international sales leadership and create better alignment across the group. Pålsson combines a strong understanding of our industry with extensive international commercial experience, making him an excellent fit for this role.”

Maximilian Breder, co-chief executive officer, said Pålsson’s experience will support the company’s four strategic pillars: Broadcast, Governmental Communication, Camera Support and Media Technology.

“We are excited that we have been able to appoint Christer Pålsson to this new role,” Maximilian Breder said. “His experience will be invaluable as we further develop our four strategic pillars.”

Pålsson said he was drawn to Broadcast Solutions’ industry knowledge and its focus on the needs of television and radio production companies.

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