IBC: Mediagenix To Unveil Curation Tool For Streaming Services

Mediagenix has launched Curation, a new product designed to help streaming services manage how content is presented and discovered across their platforms.

The company said the tool is built to help media companies connect content strategy with viewer experiences by combining editorial control, automation and personalization in a single workflow.

Mediagenix said Curation is intended to help teams unify editorial and algorithmic curation, give business users more direct control over homepages and content rails, speed up campaign launches and improve audience engagement and retention.

The company said the product is aimed at a challenge facing streaming services: making sure the right content reaches the right viewer at the right time as catalogs get larger and personalization becomes more complex.

“Streaming has moved beyond the question of simply having great content; the challenge now is making sure every viewer can discover the right content at the right moment,” said Patricia Blanco, product manager of Mediagenix On Demand and Curation. “That creates a tension between the scale and intelligence that automation can bring and the editorial judgment that gives a service its identity. With Mediagenix Curation, we’re bringing those two forces together, giving editorial teams the control to shape the experience while using automation and personalization to execute their strategy at scale.”

Blanco said the company eventually wants the viewer experience to connect more closely with the wider content lifecycle so audience engagement can help inform planning and scheduling decisions.

Mediagenix said teams can use the product to manage content presentation across streaming homepages, campaign pages and rails, while previewing and simulating experiences for different audience segments and devices before publishing.

The company said the system uses flexible recipes that combine editorial priorities with personalization and content intelligence to help keep experiences fresh as catalogs change.

Mediagenix said the new product is part of a broader effort to connect curation, personalization and performance insights with content strategy and operations.

Visitors to IBC 2026 in Amsterdam, Sept. 11-14, can see Mediagenix Curation at the company’s stand, 1.B57.

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