Midea Taps Reinke for Top Spot

Will succeed John Herrington as president this fall

YSN Staff

Justin Reinke, head of product marketing for Midea America, will succeed John Herrington as company president on Nov. 1.

Reinke, who joined the Chinese conglomerate two years ago as head of sales, will work closely with Herrington during a planned transition period leading up to his ascension.

See: Midea’s Herrington Stepping Down

Reinke brings more than two decades of industry experience to the corner office. Prior to Midea, he was marketing VP at Beko Home Appliances and before that served as product marketing director at Samsung. He was grounded in appliances at Whirlpool, where he spent nearly 12 years in senior managerial roles.

“Justin’s appointment reflects both the strength of our leadership team and our commitment to developing talent from within,” said Avant Bai, president of Midea Americas Region. “Over the past two years, he has demonstrated strong commercial instincts, operational excellence and an unwavering commitment to our customers, and has earned the confidence of colleagues and retail partners alike.

He added, “As we continue investing in expanding our presence in the U.S. market, I am confident Justin is the right leader to lead [Midea America Corp.] through its next chapter of growth.”

Indeed, Midea recently entered into a long-term strategic pact with one-time acquisition target Electrolux, under which the two will jointly design, manufacture and sell refrigerators and produce laundry products in North America.

See: Elux, Midea Enter Appliance Pact

“It is an honor to lead Midea America at such an exciting time in our journey,” Reinke said. “We have real momentum in the market, and I truly believe that we are just getting started … With the support and scale of Midea Group behind us, we have a real opportunity to build on this momentum, earn customers’ and consumers’ trust, and bring meaningful innovation into more American homes.”

Related: Midea Shines at BrandSource Convention

Herrington, himself a longtime appliance industry veteran, will stay on through the end of the year as an advisor to help assure a smooth leadership transition.

Based in Parsippany, N.J. with an R&D facility in Louisville, Ky., Midea America Corp. markets premium kitchen and laundry appliances, air conditioners and floor care products. Its corporate parent, China’s Midea Group, is a $68 billion Fortune 500 company with more than 166,000 employees and operations in more than 200 countries.

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