Induction Hardware Plugs in to BrandSource

New electric appliance partner joins FTS Direct roster

YSN Staff

Just in time for next month’s 2026 Convention, BrandSource welcomes aboard its latest appliance partner, Induction Hardware.

As the company’s name suggests, the Reno, Nev.-based business is focused on induction cooking products, including ultra-premium ranges, wall ovens, cooktops and even a first-to-market, all-electric induction outdoor grill.

But as CEO and co-founder Galen Bradford explained, Induction Hardware is a mission-based company that is committed to accelerating the shift from gas to clean induction cooking with innovative, high-performance products. The ultimate goal, the vendor says, is to create a more sustainable and safer future for generations to come.

Founded last year in Lake Tahoe, Induction Hardware has already won a 2026 Best of KBIS award for its 48-inch Professional induction range, which earned silver honors as a “Sustainable Standout.” The company now comes prepared for Convention with a new 40-SKU lineup that extends to other electric kitchen products, including refrigerators, dishwashers and microwave drawers, all backed by a first-of-its-kind lifetime warranty.

“We believe the future of cooking is electric, not just because it is safer, cleaner and more efficient, but because it is an upgrade in nearly every way,” the company said. “Induction technology is the future of cooking.”

The FTS Connection
To help the company with its mission and provide BrandSource members with new sales opportunities, the Induction Hardware line will be available through FTS Direct, the AVB buying and wholesale financing program that offers access to top-tier products, exclusive pricing and industry-leading payment terms.

The appliance partnership represents a new chapter in the evolution of FTS Direct, said Chad Evans, AVB’s executive vice president of merchandising.

“We are excited to have Induction Hardware be part of the BrandSource portfolio of brands,” he said. “While FTS Direct began as a furniture/bedding solution, we looking forward to adding products and brands in other categories.”

Added Michael Martin, the company’s chief sales officer, “Induction Hardware is thrilled to offer BrandSource members an innovative and sustainable full kitchen suite centered solely around induction and electric cooking. Our award-winning products and first-of-its- kind induction outdoor grill give BrandSource members key market differentiators to offer clients.”

Products shipping this summer, along with their suggested retail prices, include:

Outdoor Induction Griddle ($2,996 – $3,696): Launching in late July, this first-to-market 36-inch griddle delivers high-power cooking without gas hazards. Designed for outdoor kitchens and balconies, it features a removable carbon-steel griddle on four induction coils. Heating options include single-zone, dual-zone, and bridge functions. Made from outdoor-certified 304 stainless steel, it withstands the elements, and cleanup is effortless with a removable, dishwasher-safe grease tray.

Drop-In Induction Cooktops ($680 – $796): Launched last month, the cooktops fit seamlessly into countertops or kitchen islands and are perfect for small kitchens. LED touch controls enable fast heating and precise temperature management. The ceramic glass surface resists scratches and cleans easily. Safety features include automatic shut-off, child lock and no-pan detection. Available in 24- and 30-inch widths.

Refrigeration ($4,500 – $9,696): Available in August, the 40-model line includes refrigerators and wine columns, and meets diverse home needs with built-in ice makers and water dispensers. Wine refrigerators feature three controlled temperature zones and UV-protected glass. Fridge sizes range from 18- to 36-inches in black stainless steel or stainless steel.

Smart Microwave Drawers ($1,300 – $2,300): Available now, the ovens can be installed below the counter or within cabinetry, freeing up space. Meal prep is quick with multiple preset cooking modes like reheat, defrost, melt, soften and cook. The units also have built-in safety features including child lock and auto shut-off, and are available in 24- and 30-inch widths.

Dishwasher ($900 – $1,580): Launching in August, the company’s 24-inch Premium Ultra Quiet Dishwasher is Energy Star-certified, minimizing water usage and running at a quiet 44 dBA. Six configurable wash programs handle delicate to tough cookware. Auto-sensing technology optimizes cycles, and the heated dry system eliminates towel finishing.

Wall Ovens ($2,400 – $4,700): Available in late July, the 30-inch double and single wall ovens generate up to 660°F for consistent baking and roasting. The oven features pizza, air fryer and dehydrator modes and includes a pizza stone. The double ovens can cook multiple dishes at different temperatures simultaneously.

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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