Epicor appoints Rachel Barger as Chief Revenue Officer

Epicor has appointed Rachel Barger as its new Chief Revenue Officer. She assumes the role from Scott Morgan, who has left the company after two years in the role. It is not clear where Morgan is heading.

Barger will now be responsible for leading strategy and execution across global sales and recurring revenue teams to accelerate growth across the make, move, and sell economy. As CRO, Barger will focus on strengthening customer relationships, growing recurring revenue, and expanding the partner ecosystem. She will also improve cross-functional alignment to deliver better customer outcomes and greater operational predictability worldwide.

Steve Murphy, Epicor CEO, commented, “Rachel brings an exceptional combination of global scale, operational discipline, and customer-first leadership. Her proven ability to lead large global teams and multi-billion-dollar organizations through transformation and growth makes her the right leader to help accelerate Epicor’s momentum worldwide. As we continue delivering AI-driven, industry-focused solutions, Rachel’s experience will be critical to strengthening customer relationships and scaling our global business and driving long-term growth.”

Who is Rachel Barger

Barger has over 20 years of experience leading high-performing go-to-market organisations worldwide. She has experience working across the Americas, EMEA and APAC. That is not just experience gained from overseeing operations in those regions, she has been based in Australia, Singapore, Switzerland and for the last six years in the United States. That global experience will combine well with the global aspect of Epicor.

Barger joins from UKG, where she has been President, GTM for the last two years. With responsibility for global revenue functions across marketing, direct and channel sales. She held sales leadership positions at Cisco and SAP Ariba. Barger has also led organisations, working as President and Managing Director of Southeast Asia at SAP. She was also GM EMEA and Global Head of Customer Success and Value Engineering at Lithium Technologies.

The diverse nature of her career enables her to bring a wealth of disciplines to the role at Epicor. It will be interesting to see how she will evolve the go-to-market engine. She has an MBA from AGSM @UNSW Business School and a degree in Chemical Engineering from the University of Delaware.

Barger commented, “I’m excited to join Epicor at such an important moment in the company’s growth journey. I look forward to working with our customers, partners, and teams around the world to strengthen execution, deepen engagement, and support long-term growth.”

Her appointment reinforces Epicor’s continued investment in strengthening its global leadership team and accelerating growth across international markets.

Enterprise Times: What does this mean

Barger’s appointment evens the gender balance within the Epicor Senior Leadership, with four out of ten now women. In Barger, Epicor has found a leader with global experience, who should better understand some of the diverse cultures outside the US.

She is also fully aware of the market that Epicor operates in, with experience, notably at SAP, another ERP vendor and at UKG in the mid-market SaaS arena. Under Murphy, Epicor has honed its focus and, in recent months, is seeing an acceleration of customers moving to its cloud solutions. This transition was recently assisted with the extension of Ascend with Epicor at Epicor Insights.

Epicor is now potentially poised to turn from a position as farmer to hunter within the market. It will be interesting to see what growth strategies Barger develops.

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