Beyond the Showroom at LG’s SKS

SKS’s new Chicago showroom hosted the post-ceremony reception for this year’s LUXE Red Awards.

Where design, culinary culture and luxe living converge

By LG Electronics

At SKS, the luxury appliance brand by LG Electronics, we are redefining the role of the premium showroom.

Moving beyond a simple space for product display and sales, the SKS showrooms in Chicago and Milan have been reborn as hubs where customers, designers, builders and industry experts come together to exchange ideas and share their passion for modern luxury living.

See: LG Rebrands Kitchen Signature Suite

Located at The Mart, the noted landmark and Midwest epicenter of design, the new SKS showroom in Chicago has quickly established itself as an immersive design space for design professionals. Designed by world-renowned architect and Interior Design Hall of Fame inductee Piero Lissoni, the SKS Showroom Chicago has been recognized with a 2026 Red Dot Design Award and is already gaining a reputation as a place where partnerships are both made and strengthened.

This year, SKS sponsored the LUXE RED Awards, the premier awards program for residential architecture and interior design excellence in the U.S. — an occasion that also marked SKS’s 10th anniversary. After the conclusion of the ceremony, our showroom hosted an exclusive reception for the award winners and a contingent of top design innovators.

This event was symbolic of SKS’s evolution. We are not just a brand that supplies products, but a key partner that champions the growth of the design community. In doing so, the SKS showroom has become a channel through which its “Technicuean Living” philosophy and built-in lineup are continuously introduced to media, influencers and key voices within the design sector.

Relaed: SKS Stakes Epicurean High Ground in Aspen

At SKS, we have redefined the role of the modern showroom, transforming it from a simple space for product display into a one-of-a-kind hub for experience, connection and the exchange of ideas. Rooted in innovation, quality and elevated design, SKS is setting a new standard for luxury while continuing to evolve how modern living is experienced and shared across the global market.

LG Electronics’ 10-year-old SKS luxury appliance brand was built from the ground up with purposeful design and leading-edge technologies to satisfy “Technicureans,” a new generation of forward-thinking cooks who combine their passion for food with their appreciation of innovation. For more information, visit SKSappliances.com.

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