Can Digital Certificates Solve Trust in Content?

There is a trust crisis around the digital content that we consume daily. So much is now AI slop or fake that users no longer believe what they see. While this is a problem created by the tech industry, it is also a problem that it can solve. The solution is a well-understood technology, at least in security, that holds the key to restoring our trust in what we see, read, listen to and watch.

That technology is digital certificates. It dates back to the 1990s but really came to prominence in the 2000s. Today, try to visit a website that doesn’t have an active digital certificate, and your browser will give you plenty of security warnings.

To understand more about how digital certificates can be the solution, Enterprise Times talked with Amit Sinha, CEO at DigiCert. Sinha began by talking about why digital certificates were moving from a 1-year lifespan to 47 days and why subscriptions and management software will become critical. That change will need to be smooth to ensure it delivers what people expect.

The key part of the podcast focused on the potential of digital certificates to sign every piece of content. But for that to happen, workflows will need to change, and people will need to understand what that means in terms of authenticity.

Sinha said, “The first problem we’re trying to solve is you as a creator, you’ve created something. How do we make sure that it is tamper-proof and it has the original content manifest?”

He went on to talk more about manifests and, importantly, an industry initiative called C2PA, the Coalition for Content Provenance and Authenticity. It will have a significant part to play in content in the future alongside digital certificates.

To hear more about what Sinha had to say, listen to the podcast

Where can I get it?

You can listen to the podcast by clicking on the player below. Alternatively, click on any of the podcast services below and go to the Enterprise Times podcast page.

 

 

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