IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of version 1.0 of a Deals API for public comment. This new specification introduces a standardized method for communication of programmatic deals from origin systems, typically supply-side platforms (SSPs), to receiving systems, typically demand-side platforms (DSPs), significantly…
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical specification designed to standardize how marketing-related events and measurable outcomes are communicated from advertiser systems to advertising platforms and partners. ECAPI will be available for public comment until Friday,…
As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), a trade association for the digital advertising industry, released today its Direct Buy Addendum v1.0, alongside updates to its General Terms for Digital Advertising Agreements (v1.1) and Special Terms for…