NYC creative director GeoHagan.xyz uses his .xyz to highlight a portfolio spanning Lincoln, Serena Williams, and brand culture

GeoHagan.xyz – Squarespace customer – (United States)

Skilled artists and visual creatives use .xyz domains to share their career highlights. Toronto filmmaker Ian Dre Simon uses IanDreSimon.xyz to showcase directing and editing projects for Nike, Gatorade, and UGG. CMF designer Dalton Griebel uses DaltonGriebel.xyz to share work for brands such as Chevrolet and SharkNinja. Video editor Danny Reidy uses DannyReidy.xyz to showcase work for brands like Geico, Virginia Lottery, and Johnson & Johnson. In this week’s #WebsiteWednesday, we’ll introduce you to a NYC creative director who highlights brand campaigns, editorial work, and social content using a “FirstNameLastName.xyz” domain of his own: GeoHagan.xyz.

GeoHagan.xyz is the creative portfolio of NYC brand strategist Geo Hagan

GeoHagan.xyz is the personal website of Geo Hagan, a New York, NY-based creative director, content executive, brand strategist, and music journalist with over 15 years of industry experience. According to the website, Geo has held roles including Head of Content, VP of Social, Editor-in-Chief, Senior Copywriter, and Marketing and Communications Strategist. GeoHagan.xyz notes that Geo has worked with companies including VaynerMedia, Mass Appeal Media, Complex Networks, Red Bull, and WPP’s luxury marketing agency Hudson Rouge. As stated on the website, Geo currently serves as Head of Branded Content, Newsletters and Special Projects for Okayplayer and OkayAfrica at Areya Media.

Exploring GeoHagan.xyz: Campaigns, content, and brand storytelling

The website highlights a range of Geo’s projects spanning brand campaigns, social content, and editorial work. Among them is #TheBrandMemo, a content series Geo publishes on LinkedIn, focused on the intersection of branding, content, creativity, and culture. A recent installment, Brand Memo #57, published March 22, 2026, examines the decline of macro influencer marketing and offers strategic alternatives for brands and agencies navigating that shift.¹ GeoHagan.xyz also highlights Geo’s work on the 100 Faces of Lincoln campaign, a year-long initiative created for the centennial anniversary of the Lincoln Motor Company, for which Geo served as Creative Director.² The campaign was developed in partnership between experiential marketing firm KRo and Hudson Rouge, and spotlighted 100 diverse social creators whose values aligned with Lincoln’s focus areas of music, design, travel, and wellness. The initiative received a Shorty Award, honoring the best work in digital and social media, and a Global Influencer Marketing Award for influencer storytelling.³ Another project highlighted on GeoHagan.xyz is social video content Geo ideated and executed with Lincoln brand spokesperson Serena Williams during Geo’s tenure as VP of Social and Editorial at Hudson Rouge. The content was shared on Williams’ Instagram.⁴

The value of a FirstNameLastName.xyz domain like GeoHagan.xyz

Using a FirstNameLastName.xyz domain like GeoHagan.xyz gives Geo an online presence directly tied to his name and body of work. This naming approach can help people searching for his work locate a single, clearly identifiable destination. Anyone who searches for “Geo Hagan” will find GeoHagan.xyz at the top of search results (as of April 22, 2026). We had the opportunity to speak with Geo about his decision to build his website on .xyz. As he told us,

You can learn more by following Geo on LinkedIn and Instagram, and by visiting GeoHagan.xyz.

^1. https://www.linkedin.com/pulse/brand-memo-57-who-clipped-wings-macro-influencers-geo-hagan-kvm0e/
^2. https://vimeo.com/797500109/c754fe0741
^3. https://kroevents.com/our-work/lincoln-100-faces
^4. https://www.instagram.com/p/CkjomFnghxv/

The post NYC creative director GeoHagan.xyz uses his .xyz to highlight a portfolio spanning Lincoln, Serena Williams, and brand culture first appeared on .xyz Domain Names | Join Generation XYZ.