BrandSource Partners with Liebherr Appliances

Come Together: Liebherr’s SC7751 and SCB7760IM side-by-side models form this 60-inch fridge.

Renowned brand joins group’s luxe appliance roster

YSN Staff

BrandSource appliance dealers can now add another luxury arrow to their quivers.

Premium German manufacturer Liebherr has joined the group’s luxury appliance roster, bringing members its North American lineup of fully integrated, built-in, freestanding and under counter refrigerators and wine coolers.

Renowned for its precision engineering, energy efficiency and sleek European design, the Liebherr line combines innovation, durability and aesthetics — key drivers for today’s design-conscious and sustainability-minded consumers, the company said.

“Liebherr appliances elevate kitchen design while delivering exceptional food preservation, ultra-quiet operation and advanced connectivity features,” the manufacturer said.

Corporate parent The Liebherr Group is a privately-held, family-owned technology company with a highly diversified product portfolio and is considered one of the world’s largest construction equipment manufacturers. It encompasses over 150 companies across all continents with more than 50,000 employees providing high-quality, user-oriented products and services across a wide range of industries. Founded in Germany in 1949 by Hans Liebherr, the business has built a strong reputation for innovation and engineering excellence by delivering industry-leading solutions to customers, the company said in a statement.

Liebherr entered the refrigeration business in 1954 and its products have since been recognized for their innovation, quality and engineering excellence. Today, the division offers a broad portfolio of residential and professional refrigeration solutions, built on advanced technology and long-lasting performance.

“We are proud to partner with BrandSource and its network of more than 5,000 members across the U.S. and Canada”, said Alex Squarize, divisional director of Liebherr Appliances.

“This collaboration enables Liebherr to expand its reach, strengthen its presence within the independent retail channel, and support sustainable growth by delivering high-quality products that meet evolving consumer expectations and drive profitable performance for our dealer partners.”

Paul Roth, BrandSource’s director of merchandising, appliances, said the vendor fits in perfectly with the group’s roster of appliance partners.

“We are excited to partner with Liebherr, offering our membership premium refrigeration, innovative technology and exceptional quality,” Roth said.

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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