The Target x Pokémon 30th Anniversary Collection Is Now Available Online

Target’s massive Pokémon collaboration is now available online. The collection, announced back in April, celebrates Pokémon’s 30th anniversary with over 75 Target-exclusive items at pretty darn reasonable prices.

Most of the collection takes inspiration from the late ’90s and early 2000s, featuring collaborations with brands like Lip Smacker and NatureWell. The only caveat? The items are a mix of in-store and online exclusives, making it a pretty ambitious feat to try and collect ‘em all.

Target x Pokémon 30th Anniversary Collection Just Dropped Online

Apparel makes up the majority of what’s now available online, with a full line of T-shirts inspired by individual Pokémon. We’re talking Gengar, Eevee, Charizard, and Jigglypuff – the classics, truly. The apparel is, for the most part, available in both adult’s and children’s sizes, with prices ranging from around $15 to $40.

In line with the late ’90s and early 2000s theme, you’ll find full lines of Pokémon-themed Lip Smackers and detangling brushes. On the less nostalgic end of the spectrum, there’s a good ol’ Charizard Funko Pop!.

A fair chunk of the collection is only available in stores, so you’ll have to confirm what stock is like at your local Target. We don’t know the full scope of what will be available online, but some items you may only be able to grab in-person include sticker sheets, water bottles, and a Kanto-themed jacket.

You’ll also have to check your local Target for any of the Pokémon-themed food items, like Pop-Tarts. I truly hope those don’t become collectibles.

Some items, like cute training caps and Poké-kickballs, will become available as part of a second wave launching on June 6. There’s no word on whether that second wave will also include a restock of items from this weekend’s launch.

It’s safe to say Pokémon hasn’t been shy about 30th anniversary celebrations. We’ve seen the re-release of Fire Red and Leaf Green on Switch, as well as some pretty generous events in Pokémon Go. We also got our first look at the next mainline Pokémon generation, Winds and Waves.

The company hasn’t been shy about its merch collaborations, either. Earlier this year, we got our hands on the first-ever Pokémon LEGO sets, including full builds for Pikachu and Eevee. Puma recently released a spread of Pokémon-themed sneakers, and there’s even a line of Pokémon-themed Goldfish dropping next week.

Does the most profitable media franchise of all time deserve the hype? I mean, I’d say so. At the very least, it’s cool to see The Pokémon Company embracing collaborations at different price points. (Just don’t pay attention to the trading card situation.)

Blythe (she/her) is an Audience Development Coordinator at IGN who spends way too much time in character customization screens and tracking down collectibles.