Diversified Expands Sports Media Capabilities, Backs Mobile TV Group Hub

Diversified, a provider of audiovisual, broadcast and digital experience integration, is broadening its sports and media services to meet shifting demands in live sports production, playout, broadcast facilities and fan engagement.

As audiences fragment across linear TV, OTT and direct-to-consumer platforms, sports organizations face a more complex operating environment and higher expectations for in-venue and digital experiences.

Diversified said it is working with teams, owners, rights holders, media partners and regional sports networks to connect production, infrastructure and fan experience, spanning broadcast studios, control rooms, in-venue digital signage and sports-adjacent entertainment districts.

“Sports organizations are under pressure to deliver a consistent, high-quality experience across every platform and every touchpoint,” Donald Rodd, principal consultant for Diversified, said. “That requires a more connected approach to how production, infrastructure and experience come together, and that is exactly where Diversified is uniquely positioned.”

The company’s expansion includes work with Mobile TV Group on a new media operations center that will serve as the hub for the MTVG Production Platform.

“The launch of Media Control marks a significant milestone for Mobile TV Group, providing an end-to-end solution for our customers,” Nick Garvin, CEO, Mobile TV Group, said. “Diversified has been instrumental in helping to deliver on this vision, ensuring this new Colorado broadcast-ready facility gives us the infrastructure and flexibility to deliver live production services.”

Diversified said its sports growth builds on experience across complex venue, broadcast media, hospitality and lifestyle environments, aimed at helping clients create more connected sports ecosystems.

The post Diversified Expands Sports Media Capabilities, Backs Mobile TV Group Hub appeared first on TV News Check.