DirecTV Modernizes DTH Platform With Harmonic’s VOS Media Software

DirecTV is overhauling its U.S. direct-to-home video platform with Harmonic’s cloud-native VOS Media Software, unifying playout through delivery to streamline operations and improve video quality across its linear channel lineup.

Jeffrey Seto, DirecTV vice president of satellite and software engineering, said the software replaces siloed systems with a single, software-based platform. “By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation,” Seto said.

Running in DirecTV’s private data center, VOS Media Software manages ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for satellite distribution of broadcast-quality linear channels. The platform supports ad insertion across high-value and occasional-use channels — including live events and pay-per-view — to bolster monetization. DirecTV’s internal automation, storage and monitoring systems integrate with Harmonic’s APIs for unified scheduling, automation and channel operations.

“Harmonic is proud to support DirecTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, Harmonic senior vice president, solutions and Americas sales, video business. “With Harmonic’s AI-driven encoding and advanced compression solution, DirecTV is well positioned to deliver exceptional video experiences across their linear channels while minimizing bandwidth usage and operational costs.”

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