Premiere Digital supports major studios, streamers, networks, indie distributors and content producers with postproduction, localization, packaging and global content delivery. The company manages ingest, transformation, packaging and distribution of digital assets across more than 1,000 platforms worldwide.
The move to qibb establishes a unified orchestration layer across Premiere Digital’s systems and workflows to standardize operations and scale more efficiently, including across cloud and hybrid environments. The platform is intended to let teams build, deploy and scale workflows faster while reducing reliance on custom development.
“We reached a point where our in-house middleware was limiting how fast we could innovate and scale,” said Geoff Bloder, CTO at Premiere Digital Services. “Replacing it was a strategic priority. With qibb, we now have an orchestration layer that connects our ecosystem, automates complex workflows and gives us the flexibility to continuously evolve our systems, as well as integrations with our clients’ and partners’ systems.”
“Premiere Digital operates at the heart of the media supply chain, where reliability and scalability are non-negotiable,” said Scott Goldman, general manager of qibb. “Their decision to adopt qibb as their orchestration platform reinforces our role as trusted infrastructure for media companies looking to modernize and scale for the long term.”
The partnership reflects a broader shift from fragmented middleware and custom integrations toward centralized orchestration layers that provide greater control and flexibility across operations.
Premiere Digital and qibb will attend the NAB Show in Las Vegas, now through April 22, and are available to meet with customers and partners to discuss projects and collaboration opportunities.
The post Premiere Digital Picks qibb To Replace Legacy Middleware, Standardize Workflows appeared first on TV News Check.
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