NAB Show: Wowza To Showcase AI-powered Video Workflows, Emerging Streaming Architectures

Wowza will attend the NAB Show in Las Vegas, April 18-22, in Meeting Room W2674, with live demos illustrating how video infrastructure is evolving to support AI-driven operations, workflow automation, observability and next-gen delivery models — without requiring teams to rebuild core systems.

Company leaders say enterprises increasingly want video to drive decisions and actions across the business, not just deliver streams. Demonstrations will preview a new framework for enabling AI-powered workflows directly from live streams, turning video into real-time signals downstream systems can act on.

Early use cases include:

• Contextual ad break triggering using scene and object detection to surface more natural monetization opportunities.
• Live content tagging and metadata generation to convert what’s happening in a stream into searchable, structured information.
• Operational event detection to trigger alerts, workflows or downstream actions without constant human monitoring.

Wowza will also partner with Cloudflare to showcase a Media over QUIC (MOQ) workflow spanning OBS, Wowza origin infrastructure, Cloudflare relay and MOQ playback, aimed at exploring flexible, low-latency delivery architectures.

Barry Owen, Wowza chief solutions architect, will present demos at Cloudflare’s booth (W2300):

• Sunday, noon–1 p.m.
• Tuesday, 2–3 p.m.

In addition, the company will discuss continued innovation across Wowza Streaming Engine to support more flexible, observable and production-ready live video workflows.

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