Categories: TV News Check

NAB Show: Disguise To Highlight VP, AI Plugins, Partner Demos

Disguise will showcase new integrations for its Designer software and stage demos across multiple partner booths at the NAB Show in Las Vegas, April 18-22, focusing on synchronized, high-resolution playback for broadcast, virtual production, live events and sports venues.

The company and its partners will preview two plugins built on Disguise’s framework: Sony’s XYN integration for virtual production and an upcoming LTX plugin for AI-generated media. Sony’s XYN tool is designed to speed the conversion of real-world spaces into 3D graphics for LED virtual backgrounds. The LTX plugin aims to let teams create and iterate 4K, 60 fps audio-visual content using text prompts or reference images via the LTX-2.3 model.

Disguise tech will be on display with MRMC (Booth C5220), The Studio-B&H (C8116), Planar (C4725), MOVIN (C7708) and CarbonBlack (North Hall — CL3) in Central Hall. The company also entered a partnership with Netgear to verify interoperability between Disguise servers and all Netgear AV switches, with customers gaining access to Netgear AV support, training and certification.

“Audiences in 2026 want to be more than passive viewers. They want to be part of the experience,” said Dan Baum, Disguise’s VP of sales, Americas. “By embracing innovation and integrations, improving workflows for our users, and ultimately elevating core visual moments for fans, Disguise can help bring audiences closer to the events, shows and games they love.”

Panels across partner booths include:

  • ‘Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces’ — B&H Booth (C8116), Monday, April 20, 11:30 a.m.–12 p.m. PT
  • ‘Stadiums to Next-Gen Spaces: How to Bring Your Immersive Project to Life’ — B&H Booth (C8116), Tuesday, April 21, 1:30–2:10 p.m. PT (with 10-minute demo)
  • ‘Enhancing Virtual Production Workflows with XYN’s Spatial Capture Solution from Sony’ — Sony Booth (C8401), Tuesday, April 21, 4–4:35 p.m. PT

To schedule a one-on-one press meeting during NAB, contact Larissa Mori at larissa@liaisonpr.com.

The post NAB Show: Disguise To Highlight VP, AI Plugins, Partner Demos appeared first on TV News Check.

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