NAB Show: Zixi To Focus On Satellite Replacement

Zixi, a provider of live video delivery and workflow orchestration, is showcasing interoperable live video workflows and satellite replacement strategies at the NAB Show in Las Vegas, April 18-22,

as broadcasters increasingly move toward IP-based distribution.

The company will demonstrate how organizations can modernize live video workflows, transition from legacy infrastructure and scale distribution with greater reliability and cost efficiency.

“The industry is moving quickly toward IP-based distribution as broadcasters reassess satellite and legacy delivery models,” Marc Aldrich, Zixi CEO, said. “At NAB 2026, Zixi will demonstrate how our platform supports the modernization and evolution of live video workflows that includes real-world satellite replacement strategies.”

Live demonstrations at Booth W2057 will feature centralized control and orchestration, dynamic market switching for real-time content distribution and end-to-end IP-based contribution as a scalable alternative to satellite delivery.

Zixi will also host AWS Builder Lab sessions where attendees can build a broadcast pipeline in AWS using the Zixi Platform and ZEN Master. The sessions include content ingest, creating distribution channels and applying rights management controls. Registration is available at zixi.com/zixi-aws-builder-lab-at-nab-26/.

The company’s featured workflow solutions include:

• Satellite Transition: IP-based alternatives for broadcasters and sports entities to migrate critical contribution and distribution.
• Digital Platform Ingest: Aggregation and normalization of live feeds from multiple sources.
• B2B Distribution: Secure delivery of live content to affiliates and partners worldwide.
• Live Event Processing: Low-latency workflows for live event contribution and delivery.

The focus on satellite replacement follows a recent Caretta Research white paper examining the acceleration of IP-based distribution driven by cost pressures and spectrum changes. Zixi will also participate in a satellite replacement breakfast session with senior broadcasters during the show.

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