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Native to the AMPP platform, Framelight X allows MediaHub to consolidate multiple systems into a single environment. MediaHub currently delivers more than 400 channels across Australia and international markets.
“MediaHub operates in a highly dynamic environment where flexibility and efficiency are critical,” Alan Sweeney, MediaHub Australia CEO, said. “With Framelight X, we now have a single solution that allows us to design and adapt workflows to meet the specific needs of our customers, while dynamically optimizing how we use both on-prem and cloud infrastructure.”
The deployment includes core capabilities such as Elastic Record for line ingest, scheduling tools and a workflow engine to drive automation. A key factor in the selection was the ability for MediaHub’s internal teams to build and modify workflows independently, reducing reliance on long-term professional services.
“Framelight X gives us full control,” Simon Scott, MediaHub Australia CDIO, said. “We can now consolidate our media workflows into one technology stack and combine on-prem and cloud compute in a way that was not previously possible. It allows us to evolve our operations in line with how our business evolves.”
The deployment was completed in approximately six months and was largely led by MediaHub’s internal team with project management support from Grass Valley. The system uses a token-based model, allowing workloads to scale based on demand.
“While Framelight X is widely recognized for its strength in fast-paced newsroom and sports operations, this project highlights its capability to function as a robust MAM and media logistics backbone,” Tony Moran, Grass Valley regional sales director, said.
The post Grass Valley Deploys Framelight X At MediaHub Australia appeared first on TV News Check.
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