Grass Valley Launches ‘Future Playmakers Program’ To Support Sports Production Talent

Grass Valley is launching its Future Playmakers Program, a global initiative to support and develop the next generation of professionals in sports production and media technology.

The program, timed ahead of the NAB Show in Las Vegas, April 18-22, provides students with practical experience while allowing higher education institutions to strengthen their production programs with access to professional-grade tools and workflows.

Jon Wilson, Grass Valley CEO, said developing the next generation of talent is critical to the industry’s future. “The Future Playmakers Program is about giving students real access to the tools, workflows, and experiences that define modern live production, while strengthening our partnerships with the institutions shaping that future workforce,” Wilson said Monday.

Grass Valley will select up to 10 students annually from participating partner institutions. Selected students will receive financial support and access to experiential learning opportunities designed to bridge the gap between academic study and real-world production environments.

A central component of the program is the Grass Valley Montreal Technology Experience, where students will engage directly with the company’s technology and teams. The experience includes a factory tour, hands-on product demonstrations across cameras, production switchers, AMPP and orchestration solutions, as well as live production workflow sessions and access to industry experts.

Greg Doggett, Grass Valley VP of sales, NAM sports, said there is a clear need for talent that understands both production and technology. “This program is designed to give students that exposure early, while helping higher education institutions build programs that reflect how live production operates today and gaining important exposure to where the industry is headed,” Doggett said.

Participating institutions benefit from scholarship opportunities, increased industry visibility and closer collaboration with Grass Valley through technology alignment and program engagement. The initiative is open to higher education institutions and production programs investing in next-generation broadcast and live production workflows.

Grass Valley will share additional updates on participating institutions as the program expands.

The post Grass Valley Launches ‘Future Playmakers Program’ To Support Sports Production Talent appeared first on TV News Check.