NAB Show: Grass Valley Highlighting Framelight X Workflow Innovations

Grass Valley, a provider of real-time production technology, will feature its latest content management innovations within Framelight X at the NAB Show in Las Vegas, April 18-22, in Booth C2408.

Framelight X is a federated environment that connects capture, ingest, editing and publishing into a single operational workflow without transfers or duplication. Integrated within the Grass Valley Media Universe, the solution allows media companies to produce and deliver stories without additional overhead.

For news and content production, the platform includes migration paths from existing environments, such as Stratus, SQ and non-GV systems, allowing customers to modernize infrastructure without operational disruption.

“Media organizations are under pressure to deliver more content, faster, across more platforms,” Adam Marshall, Grass Valley CPO, said. “That demands a unified content and production flow, where media is immediately accessible from capture through to production and distribution.”

Marshall added that Framelight X is a distributed, cloud-native content management platform designed for real-time production.

New capabilities on display at NAB include the FLX Reporter app for iOS, which enables live camera-to-cloud capture and direct contribution from the field. The company is also demonstrating its browser-based Web Editor, which works directly on source media without transfers or local copies.

Additional updates include audio normalization tools for consistent output across parallel workflows, as well as AI-driven semantic scene detection and contextual metadata logging.

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