NAB Show: Fabric To Showcase AI-Driven Media Supply Chain Innovations

Fabric, a provider of data and operations solutions for the entertainment industry, will debut an expanded media technology platform at the NAB Show in Las Vegas, April 18-22, focusing on a unified, AI-driven supply chain.

The company will introduce several updates across its Origin and Xytech product lines at the show, which runs April 18-22 in Las Vegas.

“Media organizations are under increasing pressure to move faster, operate more efficiently, and extract more value from their content,” said Rob Delf, CEO of Fabric. “At NAB, we’re excited to showcase how our latest innovations bring together AI, cloud scalability, data intelligence, and intuitive workflows to enable a truly data-driven supply chain for media and entertainment.”

Fabric will demonstrate Origin Studio, the cloud-native next generation of its title management solution. The system provides a unified environment for managing media metadata and supply chain operations. Its API-driven architecture is designed to support plug-and-play AI agents to automate manual tasks.

Also featured will be Origin Insights, a data-as-a-service platform that aggregates and analyzes content and operational data to improve content discovery and catalog utilization. The service is available via dashboards or through a Model Context Protocol (MCP) plugin to any large language model.

In its Xytech line, Fabric will introduce Xytech X2 and Xytech AI. Xytech X2 features a redesigned user interface meant to simplify complex work management for media operations and transmission. Xytech AI includes a conversational assistant for production scheduling and an MCP server that can be integrated into agentic workflows.

Fabric will be located in the West Hall, Cabanas W1326 and W1330. The company will host product open houses in its cabanas on Monday, April 20, from 11 a.m. to 1 p.m.

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