NAB Show: Evergent To Showcase Subscriber Monetization & AI Innovations

Evergent, a specialist in subscriber lifecycle management and monetization, will present several new technology advancements at the NAB Show in Las Vegas, April 18-22, including AI-driven tools designed to improve customer retention and fan engagement as well as its latest platform updates.

The showcase will highlight new subscriber lifecycle intelligence aimed at helping streaming services improve acquisition and engagement. Evergent will also debut monetization capabilities that support flexible subscription models and hybrid revenue strategies for companies looking to expand services globally.

For the sports sector, the company is introducing fan engagement features designed to create more personalized digital experiences. These features are backed by new agentic AI-driven approaches, which Evergent says will allow businesses to better anticipate subscriber behavior and identify new revenue opportunities.

In addition to its technology demonstrations, Evergent will host a panel at the NAB Show Sports Summit. The session, “NBA League Pass: D2C Fan Engagement & The Future with AI,” is scheduled for Monday, April 20, from 9:45 to 10:15 a.m. in the West Hall’s Sports Theater (W3643).

The panel will feature Ken DeGennaro, executive vice president of media operations and technology for the NBA, alongside Vijay Sajja, founder and CEO of Evergent. They will discuss the infrastructure powering the NBA’s direct-to-consumer platform and how emerging AI technologies could transform fan acquisition and operational efficiency.

The post NAB Show: Evergent To Showcase Subscriber Monetization & AI Innovations appeared first on TV News Check.