Yoto listens to NetSuite Rhythm to Scale

Yoto found itself stretching the limits of its existing platforms and switched to NetSuite, from a combination of Xero and Vco, to fulfil its operational and scaling requirements. Yoto is a fast-growing children’s audio platform that combines software and hardware to deliver curated audiobooks and music without hours spent in front of screens.

The firm was founded by two dads, Ben Drury and Filip Denker, who launched the first audio device, the Yoto player, on Kickstarter in 2019 after setting up the company in 2017. The firm expanded beyond the UK rapidly and has operations in the UK, the US, Canada, Australia and France already. Its previous systems did not effectively support international expansion and rapid growth. The firm surpassed £100 million in revenue during 2025.

With a small finance team, there was a risk of downtime from Vco and it was a challenge synchronising data between the two platforms. Ben Averis, Chief Financial Officer, Yoto, explained, “As a fast-growing global business, we needed systems that could keep pace with our growth and support increasingly complex operations.

“We chose NetSuite because it is a system capable of scaling and supporting the ambitions we have as a company. NetSuite has helped us operate more efficiently, plan more effectively, and make faster, more confident decisions by giving us a single source of truth for all financial and operational data.”

Life with NetSuite

Yoto has now consolidated its finance and operations on a single solution. It has also leveraged the AI-powered suite to automate financial operations, improve forecasting, and enhance supply chain and inventory planning.

Yoto has leveraged NetSuite’s financial management to streamline reporting and financial close processes. This has helped improve team productivity and freed up time to do more strategic work. The unified data platform has delivered another advantage.

Averis explained further, “The most important part of my job is making sure that our team gives the business the data they need and having one source in NetSuite that allows us to open up the data that NetSuite holds to the whole company to allow them to make decisions.

“That will involve looking at our sales data to make sure that we are ready for Peak trading periods. Making sure we fulfill orders as fast as we can towards Christmas and also using data to recommend to families what might be the next best thing they can listen to and serve up for their children to make that listening experience as optimal as it can be.”

Yoto also sells in five currencies and NetSuite helps manage those currency fluctuations. Yoto already has four entities and may grow to as many as six in the short term, NetSuite helps with that consolidation.

Managing Inventory

The sales data comes from the integration with NetSuite’s inventory management. That has given the firm visibility into demands from across multiple channels and countries, helping improve warehouse demand management and stock-level forecasting to improve product availability. That is especially important during the 6 weeks of the year between Black Friday and Christmas, during which Yoto draws more than half its revenue, according to Averis.

Another complexity that NetSuite manages is input costs, Averis explained on stage at SuiteConnect. Yoto manufactures in China, Vietnam and Thailand and spends a lot of money on components, including memory, whose pricing is “going in the wrong direction”.

In addition, the NetSuite AI Connector Service enables Yoto to securely connect NetSuite with a third‑party large language model, using granular, role‑based permissions to automate processes and turn AI insights into real business impact. Yoto is in the early days of rolling out AI capabilities.

Averis stated, “We’ve been using it (AI) to do a lot of safe search queries that essentially can all happen in Claude, and then include skills that can then build the PowerPoints and Excels, essentially getting the data and being able to run the skill within minutes, which would have been, sadly, three or four hours worth of time.”

Nicky Tozer, Senior Vice President, Europe, Middle East and Africa (EMEA), Oracle NetSuite, said, “Yoto is pioneering a fast-growing category that is resonating with parents and children alike. With NetSuite, Yoto has replaced disconnected software systems with a single unified suite, automated critical workflows with embedded AI, and built a scalable foundation to support continued growth and meet rising customer demand.”

Enterprise Times: What does this mean?

Another fast growing company has opted to deploy NetSuite and reap the benefits of a single solution to manage its operations. The advantage of having a single platform powering the business has born out, enabling the firm to scale quickly worldwide. With the extensive, global capabilities of NetSuite, Yoto should be able to continue its expansion both within the countries it already operates in and beyond.

Importantly, the NetSuite delivers the transparency, governance and flexibility through integrations that a fast growing company needs. With AI-powered automation the finance team can also manage the increasing number of transactions without adding headcount at the same rate of its expansion.

While Yoto is clearly still in the experimentation stage of using AI, it has already seen considerable benefits that it can continue to leverage. It will be interesting to hear how much further the company has grown and what its reliance on AI has become in a years time.

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