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Over the past several years, the division has established a structured go-to-market approach in the Americas. Riedel has strengthened its local presence with dedicated personnel, project management and infrastructure in North America, including an operational base in Los Angeles and a hub in Concord, N.C., supporting activities in sports, motorsports and live events.
Lutz Rathmann, Riedel Communications CEO Managed Technology, said: “We are here to stay — and we are investing in people, infrastructure and long-term relationships across the Americas. With Jan leading our efforts in the Americas, we have someone who understands both worlds — our technology ecosystem and the realities of the U.S. market — and is well-positioned to bring them together.”
Collaboration with existing rental partners and system integrators remains a key element of the strategy. The Managed Technology Division focuses on specialized service solutions and complex workflows that extend beyond classic rental models. By combining Riedel products with proprietary technology, operational expertise and dedicated service teams, Riedel complements the capabilities of local partners for large-scale productions.
Schaffner joined Riedel in 2018 and was most recently program manager responsible for the division’s regional expansion. In his new role, he will lead growth in the Americas, focusing on sustainable expansion, local market alignment and operational excellence.
Riedel will exhibit at NAB Show in Las Vegas, April 18-22, in Booth C4908.
The post Riedel Expands Managed Technology Division In Americas, Names Jan Schaffner VP, Managed Technology appeared first on TV News Check.
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