Yospace Reports 35.7% Increase In Ad Stitching For Milano Cortina 2026

Yospace, a provider of dynamic ad insertion (DAI), processed 5.4 billion one-to-one addressable OTT advertisements during the 17 days of the Milano Cortina 2026 Olympic Winter Games, a 35.7% increase from Paris 2024.

The company reported that it stitched 0.73 more ads per stream start compared to the Paris games, indicating higher engagement with live sports on OTT platforms. In total, Yospace stitched 3,675 years’ worth of ad content during the event.

“This was the seventh edition of the Games that Yospace has helped monetize,” Tim Sewell, Yospace CEO, said. “The huge streaming audiences we’re seeing mean that scalability of DAI technology, while delivering maximum value and a premium viewer experience, is more important than ever.”

Yospace monetized the games for nine global customers, managing multiple live event pop-up channels. To manage peak traffic and maximize opportunities, the company used its Orchestrator system and an advanced prefetch system. The prefetch system assesses ad server capacity to pace requests, ensuring the adtech ecosystem can realize the highest value for each spot.

The results highlight the increasing importance of ad-supported streaming to media companies. Unlike the Paris 2024 games, which featured major track-and-field events, Milano Cortina 2026 saw incremental gains across simultaneous live streams.

Yospace will showcase its DAI technology, including server-side ad insertion (SSAI) and server-guided ad insertion (SGAI), at the NAB Show in Las Vegas, April 18-22. Find out more and schedule a demo here.

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