Categories: TV News Check

Ease Live Powers Interactive Premier Padel On Red Bull TV

Ease Live, an Evertz company and a provider of interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel as the global racket sport tour reports a 30% year-over-year increase in broadcast viewership.

The launch provides a fully interactive viewing experience, combining real-time match insights and live fan participation layered over the live stream.

“Premier Padel is expanding at an incredible pace via Red Bull TV, and innovation in how the sport is presented to fans is critical to sustaining that momentum,” Kjetil Horneland, Ease Live CEO, said. “We’re proud to power an experience on Red Bull TV that turns viewers into participants — adding active engagement, context and education directly into the live action.”

The collaboration supports Premier Padel’s global distribution partnership with Red Bull TV, which aims to accelerate international reach. Premier Padel is a doubles racket sport played on an enclosed court and currently spans 24 tournaments across 16 countries.

The interactive experience on Red Bull TV includes:

Live match data overlays: Real-time statistics such as serves won, break points converted and returns won, synchronized with the live action.
Live polls and highlight voting: Fans can vote for the “rally of the match” or weigh in on player performance.
“Playbook” explainer videos: Short educational clips embedded in the stream to help new viewers understand rules and tactics.

Ease Live says its platform enables rapid rollout across web, mobile and connected TV environments without requiring changes to the underlying video stream. The overlays also support on-stream advertising and sponsorship inventory.

Across global deployments in sports including tennis, basketball and football, Ease Live’s overlays have delivered an average 50% increase in viewer duration and a 56% improvement in overall viewer engagement.

“This is a model for how emerging sports can deliver more value to fans,” Horneland said. “Deepening fan engagement is essential to growing audiences and enabling new monetization.”

The post Ease Live Powers Interactive Premier Padel On Red Bull TV appeared first on TV News Check.

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