Speakers are Steve Ascher, EVP of A+E Factual Studios; Gabby Redfern, group director content services, Sky; Dana Neves, senior managing VP, Gray Media; and Samira Panah Bakhtiar, GM, media & entertainment, games and sports, AWS. Jon Accarrino, founder, Ordo Digital and TVNewsCheck’s AI columnist, will moderate the discussion.
“AI is expanding creative possibilities in TV production from development through post,” said Michael Depp, chief content officer, NewsCheckMedia and editor of TVNewsCheck. “This panel will take a wide and eclectic view of its implementation across different entertainment programming genres, news and sports, from enterprise-wide uses through cutting-edge case studies. This is an indispensable discussion for TV executives to see how far their most innovative colleagues are taking the technology.”
Multiplatform Strategies For Building Communities — TV has an enduring power to convene and superserve communities around localism and shared interests. Out-of-the-box thinkers from across TV’s expanding landscape explain how coordinated, multiplatform strategies can build and sustain loyal and engaged communities and create valuable new revenue opportunities.
Making Programming More Modern and Modular — Social media has blown apart the idea of programming formats, creating short-form content snacks that win huge audiences and loyal followings. How are more traditional program providers jumping on this train for content airing across platforms? What can linear TV learn from their hits and misses? How is technology making TV’s new and old formats easier to produce and reversion?
Maximizing the Sandbox Power of FAST — Broadcasters, OEMs and scrappy startups are using the explosive growth of FAST channels to venture into some of TV programming’s boldest experiments. Intrepid programmers unpack what’s grabbing audiences in live, local and niche offerings, how to best capitalize on the platform’s particularities and where FAST’s likeliest growth potential lies.
The Omni-Media Landscape: Mapping Reach, Affinity and the Future of Media Monetization — In this comprehensive industry diagnostic, Magid moves beyond traditional metrics to reveal the true architecture of today’s media ecosystem, blending trending proprietary data, industry perspective and primary quantitative exploration of today’s consumer. It examines the fundamental “why” behind consumer engagement across the fragmented spectrum of broadcast, social, streaming, Substack, podcasts and more, providing a high-fidelity look at the reach and momentum of legacy brands and platforms compared to the omni-media ecosystem. The session offers a strategic roadmap for engineering loyalty in a low-trust environment, addressing the widening gap between content attention and actual monetization.
Finding Audience in Television’s Next Age — Data, technology and instinct play vital roles in finding communities across platforms. How are futurists using them and other strategies to envision content and revenue strategies? How big a role is personalization playing? Word of mouth? Targeted advertising?
Putting the New Back in News — Consumers are looking for more authenticity, novelty and ubiquity in their news. How can local, regional and national TV news organizations reframe their output across platforms to be more relevant and resonant with viewers? How can borrow from social creators’ playbooks and better use of technology like AI help them do it?
Register here.
The post Programming Everywhere: AI & Content’s Next Generation appeared first on TV News Check.
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