Emergent Launches Fusion ‘Interactive Anything’ Platform

Emergent, a provider of AI-enhanced media production solutions, has introduced Fusion, a no-code application builder designed to transform complex live data into immersive interactive storytelling experiences.

Developed for both broadcast newsrooms and corporate media environments, Fusion allows producers to visualize “interactive anything” without the need for traditional programming.

“Fusion represents a pivotal moment in our AI-first product vision,” Emergent CEO Grig Mindlin said. “By combining our generative AI capabilities with an intuitive application builder, we are giving creators the power to turn complex data sets into infinite, interactive environments. This innovation ensures that our partners are not just keeping pace with digital development but are actively leading the way in how audiences consume information.”

As media organizations face pressure to deliver sophisticated data visualizations, Fusion provides an interface to overlay images, video and HTML5 graphics — including those generated within Nova GFX — onto dynamic maps and dashboards. While the platform offers specialized pre-built templates for high-stakes events like the U.S. election, its architecture is designed for any story, from real-time corporate financial results to global broadcast news.

The platform’s architecture allows for ingestion of assets; once a producer creates a visual in Nova GFX, it can be integrated into a Fusion app for interactive manipulation. This creates a “Data In, Graphics Out” ecosystem where the transition from raw information to an on-air application is nearly instantaneous.

“The launch of Fusion is fundamentally about efficiency and storytelling power,” David Jorba, Emergent chief business & strategy officer, said. “We have removed the technical barriers, allowing a producer to build a custom storytelling app that is immediately production-ready for studio touchscreens and video walls. What truly sets Fusion apart is that these apps can be launched or embedded anywhere enabling more powerful storytelling to be shared instantly across any browser, anywhere.”

Key features of Fusion include:

• No-Code App Building: A fully customizable interface that allows users to visualize complex data sets without programming expertise.
• Data Integration: Pre-integrated with AP, Sportsradar, Stat Opta and other data providers. Users can also upload their own data sets.
• Geospatial Storytelling: Ability to overlay data feeds onto interactive maps for elections, weather or global corporate reporting.
• Flexible Deployment: Users can publish an unlimited number of apps and launch them on studio monitors, stream into production control or embed them into websites and apps.
• Broadcast-Ready Performance: Optimized for high-impact use on studio video walls and interactive touchscreens.

Fusion is now available as part of the Emergent AI-native production ecosystem.

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