Klaviyo and Shopify deepen integration

Klaviyo and Shopify have deepened their product integration partnership. The expanded agreement is expected to help enterprises better unify customer data across regions and deliver consistent, localised experiences worldwide. Until now, localised product data often stopped at the storefront, forcing marketing teams to manage separate catalogues or build manual workarounds to avoid regional errors. Klaviyo’s CRM offers a fully synchronised, multi-market data foundation that natively integrates Shopify Markets’ localised catalogue data.

That foundation now includes the new Locale Aware Catalogs. Klaviyo’s solution automatically syncs translated content, regional pricing, currency, and market-specific URLs into the platform. It facilitates personalised experiences across K:Marketing and K:Service’s Customer Hub without requiring multiple catalogues or complex workarounds.

One global store with hyperlocal experiences

Locale Aware Catalogues sends product information to Klaviyo’s AI-powered tools – such as Smart Translations and Personalized Send Time. As a result, brands can reach each customer in the language and location where they are shopping.

According to a recent IDC Business Value Executive Summary, brands using Klaviyo and Shopify together saw 73% revenue growth over three years, underscoring the impact of a tightly connected platform.

“Our partnership with Shopify is built on a shared vision to make brands more successful as they scale globally. Shopify enables merchants to sell anywhere and Klaviyo helps make every customer relationship more valuable,” Andrew Bialecki, Co-CEO of Klaviyo.

“Innovations like Locale Aware Catalogs allow merchants to access Shopify Markets in Klaviyo. This helps businesses run one global strategy while delivering experiences that feel truly local in every market. The result is a more accurate, consistent customer experience across borders and reduced operational overhead for global teams.”

The solution offering

Shopify Markets natively integrated in Klaviyo, global brands can offer:

• Automated, localised content showing the exact language, currency, and pricing defined in Shopify Markets for every product in an email or text.
• Smart regional filtering that ensures shoppers only see product recommendations that are currently available in their specific country or market.
• A seamless path to purchase with every product link automatically directing customers to the correct localised version of the storefront.
• Unified global workflows that use a single marketing template that dynamically adapts to a customer’s location and preferred language. This saves employees hours of manual setup.
• A fully localised, native Customer Hub experience that uses Locale Aware Catalogs to automatically inherit each shopper’s Shopify Markets settings. These include from recently viewed items to order history and support content.

Expanding international growth through partnership

“Extending Shopify Markets’ infrastructure into Klaviyo makes it easier for merchants operating across multiple regions and channels to scale internationally,” said Atlee Clark, VP, Partnerships, Shopify. “This is our ecosystem at its best: native integrations that help merchants reach more customers globally, without added complexity.”

Klaviyo is committed to working with Shopify to help global brands deliver the right products and experiences in every region they serve. As Shopify evolves its Markets capabilities, Klaviyo will expand alongside it, ensuring brands can immediately activate new commerce data within their CRM.

Enterprise Times: What this means for businesses

Shopify is a now a massive global eCommerce operator, with around 26–30% of the US eCommerce platform market. The company supports more than 4.8 million live websites as of 2026. Initially focused on small and micro enterprises, and smaller enterprises. However, expanded partnerships with Klaviyo, suggests the company is ‘going up market’.

That is trying to attract much larger global brands and retailers requiring more complex back-office systems to support content. The deepening of the integration between both parties should give brands and retailers with the infrastructure to localise regional storefronts and develop unique personalised experiences.

Global eCommerce sales are forecast to hit $6.4 trillion worldwide in 2026. International growth will become a critical growth lever for modern retail. To compete globally, businesses will need more than localised storefronts. They will need the infrastructure that keeps commerce and customer data connected in every market.

Hence, the deeper integration which brings together Shopify’s global commerce infrastructure with Klaviyo’s real-time customer data platform. This partnership can only be described as a win-win relationship for both Shopify and Klaviyo.

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