24i Secures New Private Ownership To Accelerate Monetization-Focused Video Strategy

24i, whose modular 24i Video Cloud brings together CMS, applications, personalization, advanced advertising and video workflows, has been acquired by Sapphire Technology Group Ltd., “establishing stable private ownership to support its next phase of disciplined growth and execution.”

The transaction provides long-term capital backing and a simplified ownership structure, enabling 24i to intensify focus on product delivery, monetization capability and profitable expansion. Leadership and customer-facing teams remain unchanged, ensuring continuity for customers and partners.

CEO Sebastian Braun said: “This marks a decisive new chapter for 24i. Our strategy is clear, our platform is proven, and our customer and partner relationships are strong. Backed by stable private ownership, we are doubling down on execution around our 24i Video Cloud to deliver measurable, sustainable revenue growth for our customers. We are building for the long term, with the stability, focus, and operational discipline our customers and partners are accustomed to.”

24i will continue operating under its existing brand and leadership structure, with no changes to customer engagement or service delivery.

Investment will continue across monetization, data and personalization capabilities, enabling customers to unlock new revenue streams, optimize audience engagement and drive sustainable growth.

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