Categories: TV News Check

Frequency & Flightpath Join Forces To Streamline Podcast Monetization

Frequency, an automated ad management and monetization platform, and Flightpath, which helps publishers and networks monetize on-demand media with data, today announced a strategic partnership that lays the foundation for an industry-wide solution to unsold podcast inventory.

The integration allows individual networks to connect Flightpath’s predictive planning and inventory intelligence directly into Frequency’s Premium Publisher Network (PPN) marketplace — a curated marketplace designed to bring greater clarity, scale, and revenue opportunity to premium podcast inventory.

Together, they are attempting to move the industry beyond fragmented tools and reactive selling toward a more modern operating model “enabling Frequency to surface and optimize demand opportunities across multiple networks simultaneously, turning intelligence into coordinated, cross-network revenue execution.”

The integration connects Frequency’s workflow tools and marketplace with Flightpath’s predictive analytics, forecasting and inventory management solutions, giving publishers a complete, actionable view of sales opportunities across their podcast portfolios — not just static availability, but real-time opportunity.

Through the Premium Publisher Network, Frequency is creating a more centralized and transparent environment for high-quality podcast supply. With Flightpath serving as the intelligence layer, publishers gain enhanced forecasting, yield optimization and delivery confidence, unlocking revenue across inventory that might otherwise remain underutilized, without adding operational burden or duplicating workflows across multiple systems.

“Flightpath was built to give publishers a forward-looking view of their inventory, identifying and surfacing opportunities in real time so they can be acted on before revenue is missed,” said Laurie Belleau, Flightpath chief revenue officer. “By integrating with Frequency, we’re turning insight into action, giving publishers the clarity and control they need to monetize smarter, faster, and with greater predictability.”

“For too long, podcast revenue has been constrained by disconnected systems,” said Pete Jimison, Frequency CEO. “By connecting inventory intelligence with marketplace execution, we’re not just improving workflows, we’re building the infrastructure that enables smarter monetization across the industry.”

The post Frequency & Flightpath Join Forces To Streamline Podcast Monetization appeared first on TV News Check.

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