Elsie’s Closet in downtown Idaho Falls is a ‘whole vibe’ and tells a story

IDAHO FALLS — It’s not just a stop at the thrift; it’s a whole vibe. That’s the motto of what’s described as an upscale resale store “where every purchase tells a story” in downtown Idaho Falls.

Elsie’s Closet, located at 257 A Street, opened in March of 2024. It’s owned by Natalie Wheeler, who says it has a boutique feel at thrift-store prices, so you don’t have to break the bank.

“You walk into this place, and it is so feminine and pink and frilly and fun — but then you look at the price tag, and you’re like, ‘Wait, what? I thought this would be super expensive,’” Wheeler said. “But you can find T-shirts for as low as $5.99; Converse (shoes) for $20.”

It’s a ladies’ exclusive thrift store with trendy fashion, vintage, plus sizes, and more. There’s jewelry, shoes, dresses and denim.

“Just so many awesome deals,” Wheeler said. “We’re just giving back to the community by providing a beautiful space at affordable prices for preteens, up to 80, 90 years old.”

Elsie’s Closet has a huge sidewalk sale every year, when women can fill a bag for $12. It typically happens in May or June, and many women look forward to it. A percentage of the total sales will go to the Snake River Animal Shelter.

The business has sentimental value to Wheeler. It’s named after her miniature doberman, who lived for 19 years.

Wheeler describes Elsie as sweet and a little spitfire, saying the dog had her whole heart. Elsie was part of Wheeler’s big life celebrations, including her wedding in October 2012.