IBC 2026 To Partner With EIT Culture & Creativity

IBC today announced a new strategic partnership with EIT Culture & Creativity — the institutional partnership for culture and creativity, supported by the European Institute of Innovation and Technology (EIT) — appointing it as its European Innovation Partner for 2026. Announced at the IBC Accelerator Media Innovation Program’s Kickstart Day 2026, the partnership reflects the two organizations shared commitment to advancing the broadcast and audiovisual industry and has the potential to meaningfully accelerate collaborative progress. Together, the two organizations aim to create clearer pathways from proof-of-concept to deployment across the global media and entertainment (M&E) ecosystem — starting with the Accelerator Program.

“This new partnership promises to further accelerate innovation across the IBC community,” said Michael Crimp, IBC CEO. “Kickstart Day is where many of the industry’s next breakthroughs begin, so it’s the right moment to announce this collaboration. Working with EIT Culture & Creativity, we are strengthening the pathway for M&E innovators to engage with the international media leaders who come to IBC to invest, form partnerships, and bring new solutions to market.”

Anette Schaefer, CEO of EIT Culture & Creativity, added: “This partnership connects Europe’s creative innovation ecosystem in the broadcast and audiovisual sector with its extensive industry network in a way that is practical, visible, and impactful. IBC is the ideal partner to help us demonstrate that culture and creativity sit at the heart of technology transformation.”

The partnership combines EIT Culture & Creativity’s pan-European network — supporting entrepreneurship and growth across Europe’s cultural and creative sectors — with IBC’s global reach through its conference, exhibition and media platforms.

Under the agreement, EIT Culture & Creativity is contributing thought leadership and access to its ecosystem of start-ups, research institutions, creative clusters, and investors to support the Accelerator Program. This kicked off with participation in a high-level, invitation-only strategic roundtable on innovation strategies that took place on the eve of Kickstart Day. The roundtable focused on key trends and issues shaping the broadcast and audiovisual industry, including trusted media, intellectual property, authenticity, rights management and artificial intelligence.

The Accelerator Program’s Kickstart Day, held this year at BBC Broadcasting House, brings together leading broadcasters, streamers, technology vendors, start-ups, and academic partners to pitch and form collaborations around real-world industry challenges. It marks the start of a six-month fast-track innovation cycle culminating in live Proof of Concept (PoC) demonstrations in the Accelerator Zone at IBC 2026 from Sept. 11–14.

Since its launch in 2019, the IBC Accelerator Program has become a recognized platform for cross-industry collaboration, enabling media organizations and technology partners to work together in a structured, fast-track environment. Real-world projects are driven by industry “Champions” — including broadcasters, studios and content owners — who define the challenges, with “Participants” — vendors and innovators contributing expertise to develop practical, scalable solutions.

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