Samsung Taps Gracenote To Supercharge Range Of AI Initiatives

Gracenote, the content data business unit of Nielsen, is helping Samsung Electronics, a global provider of consumer electronics, bring outstanding entertainment experiences enabled by AI to Samsung smart TV users worldwide. 

Grounded by Gracenote metadata, Samsung will deliver advanced search capabilities enabling users to find the TV shows, movies and sports programs they want through intuitive, conversational interactions. In addition, Samsung can offer new content discovery capabilities enabling curation of carousels and recommendation of relevant program choices to viewers, the companies say.

Beyond powering outstanding consumer-facing experiences that maximize engagement, the new agreement also allows Samsung to leverage Gracenote to develop innovative new offerings and realize AI-driven operational efficiencies. 

For AI and LLM-driven entertainment experiences to be effective, they must deliver accurate, relevant and up-to-date information to viewers. This makes high-quality structured, program metadata and universal content IDs critical inputs. Gracenote leverages editorial judgment to enhance data quality and content, machine-driven workflows to improve speed and human-in-the-loop processes to maximize scale.

“Samsung is committed to delivering the most useful and engaging entertainment experiences to our users,” said Bongjun Ko, corporate EVP. “By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally.”

“The structured nature of Gracenote’s entertainment metadata and the scale of our content coverage put us in a unique position to power LLM-driven use cases,” said Jared Grusd, Gracenote CEO. “We’re pleased to join forces with Samsung and are confident our collaboration will yield innovative user experiences and benefits extending far beyond.”

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