‘Beep Boop Beep Boop’: New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag

Microsoft’s new gaming boss Asha Sharma has begun chatting on social media with Xbox fans — and responding to comments regarding her perceived lack of gaming knowledge and background in AI.

Sharma began posting on Twitter/X last Friday, just hours after IGN exclusively broke the news that Sharma had been picked by Microsoft boss Satya Nadella to replace veteran Xbox chief Phil Spencer. The seismic reshuffle also resulted in Sarah Bond’s resignation, while studios chief Matt Booty got a promotion.

Amid a discussion of the best games ever, Sharma acknowledged she was “no XboxP3 [Phil Spencer]” when it came to gaming knowledge, but shared her own personal top three: “Halo, Valheim, Goldeneye.” Responding to one fan who listed Chrono Trigger as their all-time favorite, Sharma noted it had been “a long time” since she’d played the classic RPG. Responding to another user who told her “I don’t believe you. In fact, I think your account is an AI,” Sharma simply replied: “Beep Boop Beep Boop.”

Sharma also shared her Xbox gamertag — AMRAHSAHSA — allowing users to go browse her recent gaming history. It appears the account unlocked its first achievement on January 15 of this year (the fittingly-named ‘Your Journey Begins’ from Halo: The Master Chief Collection), and has since been used to play 30 titles — most recently including Forza Horizon 5 over the weekend.

Amid a fair bit of dabbling on Minecraft and Vampire Survivors, the account has collected the majority of the achievements in narrative-led games such as Firewatch, Gone Home and What Remains of Edith Finch, as well as indie adventure A Short Hike and brick-breaking roguelite BALL x PIT.

Back on social media, Sharma responded to Xbox’s official acknowledgement of her announce with the teasing: “Should bring the blade dashboard?” and had time to react to one fan’s autotuned “song” bemoaning Spencer’s departure and replacement with Sharma “who nobody knows.”

https://twitter.com/asha_shar/status/2025259986876768303?ref_src=twsrc%5Etfw

IGN has much more on Sharma’s arrival and the departure of Phil Spencer including the many farewells to him from veteran developers, Spencer’s personal words to the Xbox community following his departure, and Sharma’s own responses to initial concerns around her recent AI work and lack of gaming industry job experience.

Image credit: Microsoft

Tom Phillips is IGN’s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social