True Residential is for the Birds

The Bower Birds took first place in True Residential’s inaugural Fridgescaping Design Competition.

Company’s ‘fridgescape’ contest takes flight

YSN Staff

True Residential’s refrigerators are good for more than just food.

The luxury refrigeration brand recently demonstrated that diversity by holding an inaugural Fridgescaping Design Competition. The contest invited designers to reimagine the interior compartments of True’s glass-door fridges with creative tableaus using decorative bric-a-brac. The pursuit, dubbed “fridgescaping,” was profiled in The New York Times and has inadvertently been employed by True at trade shows for years.

The company formalized the concept with its design contest, in which votes for best interior transformation were cast via social media. The winning concept, The Bower Birds, was inspired by the male of the feathered species, which builds and decorates “courtship dens” with sticks, bottlecaps and brightly colored objects to attract a mate.

According to the creative duo behind the installation — interior designer Bonnie Steves of BJS and artist Gigi Chen — the creation is “our empathetic reaction to the bowerbird’s mission for love and approval. We decorate our spaces with wallpaper, family photos, artwork and furniture as a display of our identities. Every small thing represents a piece of ourselves, as our way of showing off who we are and what we hope and desire.”

The winning fridge and five runner-ups were displayed at a special reception at True’s New York showroom in January, and The Bower Birds can also be seen next week in the company’s booth at KBIS 2026 in Orlando, where True is up for a Best of Show award.

For their effort, Steves and Chen received $1,000 to donate to a charity of their choosing, which was Ronald McDonald House.

The post True Residential is for the Birds first appeared on YourSource News.