The new hybrid satellite and Secure Reliable Transport (SRT) workflow allowed broadcasters to choose between IP or satellite reception for all 32 third-round matches of the tournament for the first time. The system utilizes Synamedia’s Quortex Link cloud distribution platform integrated with Globecast’s managed services.
Pitch International holds the broadcast rights for the tournament — the world’s oldest football competition — across Western Europe, the Middle East and North Africa. The FA Cup attracted nearly 100 million viewers during the 2023-24 season.
“The FA Cup has a magical quality, with incredible drama,” said Alex Mehrer, head of live production and distribution at Pitch International. “Our new partnership with Synamedia and Globecast gives broadcast rights holders more choice with the option to receive FA Cup match streams over AWS cloud using Quortex Link or to continue with satellite. Interest in switching to the cloud-based stream has already exceeded our expectations.”
The technical setup relies on Globecast’s Connect Live SRT platform, powered by Synamedia’s Software-as-a-Service (SaaS) Quortex Link. The platform enables high-quality, low-latency IP delivery while allowing Globecast to tailor feeds to specific video formats and frame rates for individual broadcasters.
Steve MacMurray, head of digital media development at Globecast, noted that the Quortex Link platform is a “key enabler” in modernizing distribution without sacrificing the reliability required for global sports events.
The Quortex Link platform operates on a pay-as-you-use model, which the companies say reduces the need for costly static infrastructure and lowers energy costs.
“The world’s greatest domestic cup competition brings exceptional pressure on content distribution to perform at the highest levels,” said Edward Allfrey, Synamedia executive vice president and general manager of video network. “Our collaboration with Pitch and Globecast shows how cloud-based services can meet those demands.”
The FA Cup joins a growing list of sports properties using the cloud-based approach, including organizers of an ongoing winter sports event in Italy.
The post Pitch International Partners With Globecast and Synamedia for Cloud-Based Emirates FA Cup Distribution appeared first on TV News Check.
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