TVN Webinar: Mining The Archive For Content And Revenue

Enterprising media companies are digitizing their archives, using AI tools to expedite content retrieval and reaping profits through licensing. A trio of news organizations at the vanguard of the practice will share their state-of-the-art archive practices and the technologies enabling them in Mining the Archive for Content and Revenue, a TVNewsCheck Working Lunch Webinar, on March 12 at 1 p.m. ET.

Leaders from Fox News, Sinclair and Hearst Television will detail how AI is playing a growing role in the rapid retrieval of archival content and finding the right ratio of human/AI collaboration in optimizing the process. They’ll unpack the pathways to archive monetization and the tools and prospective dashboards available to reduce friction in the archive marketplace.

“By 2026, it’s surprising how many media companies still haven’t digitized their archives, let alone begun to draw on them as a potent source of revenue and new content for their various platforms,” said Michael Depp, TVNewsCheck editor. “This webinar will make the urgent case for doing so immediately via some of the leaders in the space, all of whom continue to refine their processes through ever-improving technology and evolving understanding of where people work most productively in the process.”

Register here.

Speakers

Ernie Mourelo, VP of Digital News, Hearst Television — He was promoted to his position in 2021 after serving as senior director of digital content.

Mourelo leads the digital content and strategy efforts for Hearst Television’s local TV news websites, as well as Hearst Television’s central news team, which publishes national and feature news content; produces original short-form and long-form video for distribution on TV, digital and OTT; and manages the company’s copy desk, archival and eCommerce efforts, as well as newsroom AI initiatives.

Mourelo moved to Hearst Television’s New York headquarters in 2012 as executive digital media manager of editorial operations, where he was tasked with coordinating the efforts of the digital media resources at the company’s TV stations. Shortly after, he was promoted to director of digital content. He previously served as director of digital media at Hearst Television’s WLWT, the NBC affiliate in Cincinnati.

Before joining WLWT, Mourelo was assistant news director at KVEA, Telemundo’s flagship station in Los Angeles, where he oversaw Spanish-language TV and digital content production for KVEA and then-sister station KWHY. Previously, he was a producer and later, executive producer at San Diego’s KNSD, and a producer and video editor at KKTV Colorado Springs. He holds a bachelor’s degree in broadcast journalism from the University of Southern California.

Among other industry associations, Mourelo currently serves on the Board of Directors for NLGJA: The Association of LGBTQ Journalists and the Library of American Broadcast Foundation. He is also an active member of the National Association of Hispanic Journalists and the Online News Association. He also serves on Hearst Television’s Pride (LGBTQ+) Employee Resource Group.

Mike Palmer, AVP, Advanced Technology and Media Management, Sinclair — Prior to his current role at Sinclair, Palmer was CTO of Masstech, where he was responsible for defining and overseeing the company’s technical strategies for developing new technologies that allow it to grow its position in existing and new markets.

Palmer is an active contributor to SMPTE standards and is also spokesperson emeritus of the MOS Protocol Group, an organization he led for nearly 15 years that was awarded a 2017 Technology and Engineering Emmy. Palmer is also a recipient of Broadcasting and Cable’s Technology Leadership Award. Both awards recognize the impact of technical standards and highly integrated systems on the work done every day by thousands of journalists around the world.

Prior to Masstech, Palmer worked for the Associated Press, where he was director of ENPS design and integration strategy. Earlier, Palmer held both editorial and technical management positions at the local, group and national levels in the U.S.

Ben Ramos, VP, Fox Archive, Field & Emerging Technology — He joined Fox News Channel at its inception in 1996, where he currently oversees Fox News Archive, as well as field and emerging technology operations.

Throughout his tenure with the network, he has assisted in launching several technology initiatives aimed at improving field newsgathering for the network. Notably, during Operation Desert Storm, he was integral in setting up vehicular M4 satellite antennas on-the-go for field vehicles in Iraq.

More recently, he has worked to innovate in the field news coverage through cellular video transmission enhancements, the Fox Flight drone program and Fox WeatherCAM. Additionally, he works directly with the network’s multimedia reporter (MMR) program to help in-field advancements and training of the network’s MMR team. As head of Fox Archives, Ramos also works to preserve 100 years of Fox wholly owned content.

Glen Dickson, TVNewsCheck contributing editor, will moderate.

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