iSpot Launches Sage AI Platform to Modernize TV Ad Measurement

iSpot, a cross-platform TV ad measurement and attribution company, on Tuesday announced the launch of iSpot Sage, an agentic AI-powered platform designed to automate and deepen insights into video advertising effectiveness.

The platform, which has been in development for two years, uses NVIDIA AI servers to process metadata from approximately 2.5 million ads and nearly 100 million consumer survey responses. Developed with input from major brands including General Motors and Airbnb, Sage aims to transform raw advertising data into actionable intelligence across 185 TV networks and 500 publishers.

“The market has made it clear that a trusted model, grounded in expert data, is the only AI they want for their video investments,” said Miles Drayton, GM global director of marketing intelligence. “iSpot Sage delivers on this by pairing the productivity gains of AI with a partner who knows their data better than anyone, eliminating the doubt and manual busy work that has plagued campaign optimization for years.”

The launch marks an evolution for iSpot, which first introduced real-time TV ad intelligence using machine learning in 2012. The new platform uses specialized AI agents to analyze creative elements frame-by-frame, linking specific storylines, characters and settings to performance metrics such as likability, attention and purchase intent.

“iSpot is the leader in real-time video ad analytics across creative, audience and outcomes,” said Sean Muller, CEO and founder of iSpot. “Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust.”

The first phase of the rollout focuses on “iSpot Sage for Creative,” which includes tools such as a Creative Insights Analyst for diagnosing performance and a Creative Planning Assistant for strategic recommendations. The platform also features a beta workflow automation tool that can instantly generate data-driven creative briefs, script outlines, and storyboard directions.

Kyler Blackmore, media director at Balance of Nature, noted that the platform is an investment in innovations that drive better “emotional resonance and recall” for customers.

In addition to creative insights, the platform provides competitive intelligence, allowing marketers to run direct comparisons against rival brands and themes. It also supports advanced audience segmentation, enabling users to filter results by specific demographics and high-value “intender” segments.

The platform is designed for enterprise-level use, capable of processing large volumes of ads from multiple brands and campaigns simultaneously.

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