How Abilene Competes: Robert Lopez on Tourism Dollars, Big Events, and What Comes Next
Robert Lopez, Vice President of the Abilene Convention & Visitors Bureau, discusses how Abilene competes for tourism dollars, the challenges it faces, and what needs to happen to make it a more attractive destination.
ABILENE, Texas (KTAB/KRBC) - As the Key City adds more amenities, the visitors follow. Abilene has seen a tourism boom, leading the entire state in hotel revenue growth, up 60.3% in the last quarter alone. If you or a friend has tried to book a hotel last-minute in Abilene, you…
ABILENE, Texas (KTAB/KRBC) - Every hotel room in Key City is fully booked. Vice President of the Abilene Convention & Visitors Bureau, Robert Lopez, explains that three major events occur the second weekend of May. "Travel and tourism is peak season right now. As things warm up here in Abilene,…
ABILENE, Texas (KTAB/KRBC) - One Wylie senior is turning up the heat this holiday season, competing in a national baking competition. Kiley Landeros found her love of baking in her grandma's kitchen before she hit double digits. Since then, she has kept the oven preheating, created her own baking business,…