ShareBuilders CRM Integrates With Waymark To Launch AI-Powered Spec Spot Video Generation Directly From CRM

ShareBuilders, provider of the ShareBuilders CRM platform for media sales teams, announced a new integration with Waymark, a provider of AI video technology, that enables sales teams to generate and manage AI-generated spec spot videos without leaving CRM. The integration is designed to help teams move faster from prospecting to pitch by creating broadcast-quality video concepts in minutes and tracking them alongside the lead or account record.

“Spec spots are one of the most effective ways to open doors and move opportunities forward, especially when sellers can create them instantly and keep everything organized in the CRM,” said Chris Koller, ShareBuilders chief revenue officer. “This integration with Waymark reduces the friction of jumping between systems and gives teams a faster path to a sale.”

“The future of media sales is creative-led and technology-enabled,” said Hayden Gilmer, Waymark VP of revenue. “As buyers expect more personalized, high-impact creative earlier in the sales process, this integration with Sharebuilders allows sellers to lead with advertiser-specific video at scale, which creates stronger engagement, clearer differentiation, and faster revenue impact. 

What The Integration Does

Start a Waymark video generation from ShareBuilders CRM

• Navigate to any lead or account in ShareBuilders CRM
• Select the Actions menu
• Choose “Generate Spec Spot”
• In the pop-up, select options and submit the request

View Waymark videos from within ShareBuilders CRM

• View a list of spec spots related to a lead or account
• Play back the video directly within CRM
• Get a video preview link to share with contacts
• Get quick access to edit the video directly in Waymark

Why ShareBuilders and Waymark partnered

L

• Generate videos without logging into Waymark
• Produce spec spots faster without leaving your CRM

Better visibility and follow-through

• Keep track of spec spots directly in the company record in ShareBuilders CRM
• Make it easier for managers and sellers to see what’s been created, shared, and updated

Availability

The Waymark integration for ShareBuilders CRM is available in early February to eligible customers.

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