Broadcast TV remains America’s most powerful reach medium. It’s trusted, brand-safe and capable of influencing culture, driving consumer action and reaching more households in a night than most platforms reach in a month. Through broadcast TV, we’ve come to know some of the most iconic campaigns in advertising history. McDonald’s…
Marketers have long struggled to measure the business impact of CTV, OLV, and DOOH — keeping these high-reach channels siloed from performance strategies. Today, AdOmni, the AI-powered video-everywhere advertising platform, and LiveRamp, a data collaboration partner, announced a strategic partnership to change that. With the first-party data connectivity powered by the LiveRamp…