Toronto filmmaker IanDreSimon.xyz uses his .xyz to share directing and editing projects for Nike, Gatorade, UGG, and emerging recording artists

IanDreSimon.xyz – Namecheap customer – (Canada) Skilled artists and visual creatives share their artistic talent on .xyz domains. Art director and designer Bonnie Wang uses BonnieWang.xyzto highlight bold, experimental work for SoulCycle, Adidas, and more. CMF designer Dalton Griebel uses DaltonGriebel.xyz to share work for brands such as Chevrolet and SharkNinja. Video editor Danny Reidy uses DannyReidy.xyz to showcase work for brands like Geico, Virginia Lottery, and Johnson & Johnson. In this week’s #WebsiteWednesday, we’ll introduce you to a Toronto filmmaker who highlights music videos, short films, and commercial campaigns on his own personal website: IanDreSimon.xyz.

Introducing Toronto filmmaker Ian Simon

IanDreSimon.xyz is the personal website of Ian Simon, a Canadian Filipino filmmaker and commercial director based in Toronto. As shared on his About page, Ian describes himself as a commercial and music video director and editor “familiar with generating narratives that amplify feeling, stunning visuals and rhythmic pacing.” He credits his foundations as a dancer and a lover of music as shaping his sense of visual rhythm and influencing how he approaches storytelling. He works across music videos, short film production, and advertising content. His projects highlight collaborations with recording artists such as Century Sam and Skip Waiters, and brands including Nike, UGG, and Cadillac. Ian was a selected creator in the Welcome Toronto Creators Program for 2023, an initiative by the Toronto Raptors (the city’s NBA team) in partnership with OVO (a Canadian entertainment brand founded by Grammy-winning Canadian rapper, singer, and actor Drake). He was featured as the “Raptors 905 Creator.” The program is designed to spotlight emerging creators who identify as Black, Indigenous, women, non-binary, or members of racialized groups, and aims to amplify voices contributing to Toronto’s artistic landscape.¹

Exploring IanDreSimon.xyz: Directing and editing highlights

Visitors to IanDreSimon.xyz can view a selection of Ian’s directing and editing projects across music, film, and advertising. One example is Untitled – Experimental Film, an experimental short that explores themes of imposter syndrome and identity crisis. According to the project description, the film was shot at Capsul Studio in Toronto as part of the Capsul Studio residency program. Project credits list Ian as both director and editor, with Jerome Riel serving as cinematographer and WOE Studio noted as the production company. The project reflects Ian’s interest in conceptual filmmaking alongside his commercial and music video work, while situating the film within a local creative residency context. Additional projects highlighted include the Fully Automatic music video for Century Sam featuring IMPRESSNO1, a campaign titled Nike x Makeway PARTY-6000, and commercial collaborations such as Gatorade Water: Hyrdrate Your Great and UGG: Home Videos. These examples illustrate the variety of formats Ian works within and provide clear paths for viewers to engage with his portfolio.

IanDreSimon.xyz: A memorable name-based destination for his work

Using a domain like IanDreSimon.xyz gives Ian an online destination aligned directly with his name and professional identity. This naming approach can make it easier for collaborators, recruiters, or potential clients to find his work when searching online. Having a domain tied to relevant search terms can support visibility in search results. For example, searches for “Ian Simon filmmaker” or “Ian Simon director” can more easily surface IanDreSimon.xyz at the top of search results (as of September 5, 2025). The website’s contact page helps streamline inquiries, and the presence of a branded email address such as Contact@IanDreSimon.xyz reinforces consistent identity across communications. Together, the personalized domain and branded email can support discoverability and help maintain a unified presence for Ian’s creative work. You can learn more by following Ian on Instagram and Vimeo and by visiting IanDreSimon.xyz. ^{1.https://welcometo.raptors.com/}

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