Amagi Becomes First Cloud-Native SaaS Company To List On Indian Stock Exchanges

Amagi Media Labs, a cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution and monetization in the global broadcasting and streaming ecosystem, is now has its equity shares listed on Indian stock exchanges BSE and NSE. 

Amagi says it is the only end-to-end, AI-enabled cloud platform in the video category of the media & entertainment industry serving as the ‘industry cloud’ for the sector. It is also the largest cloud-native software solution provider in cloud playout for the broadcasting and streaming industry (in terms of FY25 revenues).

The company’s initial public offering opened on Jan. 13 and closed on Jan. 16, and witnessed “strong investor participation across categories underlining robust confidence in Amagi’s differentiated, technology-led business model and long-term growth prospects,” the company said.

Speaking at the listing ceremony, Baskar Subramanian, Amagi co-founder, managing director & CEO, said: “Amagi’s public listing is just the beginning. From a global cloud transformation standpoint, we are still in the very early stages — less than 10% of the media ecosystem has migrated to the cloud and 90% is yet to transform. At the same time, streaming has emerged as the single largest growth lever across the industry worldwide.”

He added: “Amagi’s growth strategy is guided by the ‘Win, Expand, Extend’ framework as a structured strategy framework for vertical SaaS companies. We shall continue to invest in product innovation and technology and harness Amagi Intelligence to drive innovation across our platform. We shall leverage domain expertise to expand into new geographies and strategically pursue acquisitions and partnerships. We shall scale profitably through disciplined capital allocation in order to enhance value for stakeholders and shareholders.” 

Amagi proposes to use the net proceeds from the fresh issue primarily towards expenses in technology and cloud infrastructure, funding inorganic growth through unidentified acquisitions and general corporate purposes. The planned expenses towards technology and cloud infrastructure will be deployed in phases, until fiscal 2028.

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